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Corporate Social R esponsibility & New Media Marketing

Corporate Social R esponsibility & New Media Marketing. BM0387 - New Media Marketing - ICA 1 Yeung Lok Hang ( 080859E) MD/MK0804  Date of Submission: 6 th January 2010. CSR & New Media. Interacting on Facebook, Twitting and Blogging have become the new trend.

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Corporate Social R esponsibility & New Media Marketing

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  1. Corporate Social Responsibility& New Media Marketing BM0387 - New Media Marketing - ICA 1 Yeung Lok Hang (080859E) MD/MK0804  Date of Submission: 6th January 2010

  2. CSR & New Media • Interacting on Facebook, Twitting and Blogging have become the new trend. • Corporate social responsibility (CSR) is not only about what companies do with their profits, but also how they make them. • More & more companies are marrying the two

  3. Case studies - TOMS • For-profit shoes company • Founded by Blake Mycoskie in 2006 • Argentina - extreme poverty & poor health conditions • Matches One-for-One • Transforms customers into benefactors • allows them to operate as a truly sustainable business

  4. Case studies - TOMS

  5. Case studies - TOMS Giving Report

  6. Case studies - TOMS People of TOMS

  7. Case studies - TOMS Friends of TOMS& TOMS shoes

  8. Case studies - TOMS

  9. Case studies - TOMS

  10. Case studies - TOMS Tag Cloud & Giving Report

  11. Next Up …..

  12. Case studies - Starbucks Giving Report

  13. Case studies - Starbucks Websites

  14. Case studies - Starbucks Websites

  15. Case studies - Starbucks Pledge 5 Facebook App

  16. Case studies - Starbucks Facebook & Twitter

  17. Case studies - Starbucks YouTube Channel

  18. Case studies - Starbucks Blog

  19. Advantages and disadvantages

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