Surpassing Stigma in the Workplace November 13, 2013

1. Surpassing Stigma in the Workplace November 13, 2013

2. PARTNERS FOR MENTAL HEALTH Partners for Mental Health (PFMH) is a national, registered charitable organization created to help accelerate a social movement. / PFMH will transform the way Canadians of all ages think about, and act towards people living with a mental health problem or illness / PFMH will empower individuals and organizations to take action, leading to unprecedented improvements in mental health services, mental health funding and the mental well-being of all Canadians / PFMH will support the Mental Health Strategy for Canada by mobilizing the public’s voice around specific recommendations / Through our campaigns we will substantially grow the number of Canadians interested in the cause, thus benefiting all stakeholders

3. PARTNERS FOR MENTAL HEALTH – OUR STRATEGY • We are guided by a strategy that seeks to ‘redefine normal’, creating new norms around mental health • / What’s considered normal today should not be considered normal • It shouldn’t be normal to wait several months to get care; to deny or delay access to housing and medical treatment; to be shunned in the workplace, etc. • / We need to create systemic and social change to normalize: • The belief that mental illness is nothing to be ashamed of and that recovery of a meaningful life in community is achievable • Better treatment towards those living with mental health problems and illnesses • Increased access to treatment and support • Better workplace policies and protocols • Increased and sustained funding for treatment, support and research • Mental health education and training as commonplace • Recognition that a healthy life requires understanding of one’s own mental health – “there’s no health without mental health

4. PARTNERS FOR MENTAL HEALTH – FRAMEWORK FOR CHANGE Mobilization Outcomes Recruitment & 1st Activation • Redefine normal • Bring more Canadians on board through national recruitment campaigns • Align and highlight organizations & opportunities to supportive Canadians who want to take action Corporate L O C A L E N G A G E M E N T N A T I O N A L C A M P A I G N S Schools Supportive Canadians Highlight engagement opportunities on-going PR/Media • Reduce stigma • Reduce inequities • Uphold rights • Improve access • Increase funding • Intervene early • Fund & sustain transformation MH Organizations/Community Partners for Mental Health Direct outreach Digital/social • Fundraising • Advocacy • Education • Volunteering • Fundraising • Advocacy • Education • Volunteering ACCELERATING THE MENTAL HEALTH MOVEMENT

5. THE ISSUE • Mental illness is everyone’s business. It touches us all especially in the workplace. And, the costs, personal and financial, are staggering.

6. THE ISSUE – PUBLIC SERVICE ANNOUNCEMENT

7. RESEARCH: PURPOSE & METHODOLOGY • Purpose: • To understand working Canadian’s perceptions regarding mental health in the workplace. • Methodology: • An Ipsos Reid online poll was conducted during April 2013 among a sample of 1,058 working Canadians

8. KEY FINDINGS • The workplace does have an effect on one’s mental health and well-being (esp. given we spend a lot of our waking hours at work). • / Nearly half (47%) of working Canadians ‘agree’ (15% strongly and 32% somewhat) that their work and place of work is the most stressful part of their day • / 16% of working Canadians say their place of work is frequently the source of feelings of depression, anxiety or other mental illness • There still appears to be stigma against mental illness in the workplace, especially when compared to other types of illness. • / 38% say they would be likely to try to ignore any mental illness that they many have, and try to hide it and not talk about it • / 4 in 10 agree that they would be concerned if they had to work or share an office with someone that has a mental illness

9. KEY FINDINGS • This stigma can lead to faking a physical illness in order to ‘cover up’ a mental health issue or illness. • / 17% Canadians say they’d be likely to fake a physical illness to cover for something like depression or anxiety, or another mental illness. • Canadians appear reluctant to discuss mental health/illness with employers. • / 2 in 3 would NOT be likely to have an open discussion with their boss about their mental health or illness. Even fewer would have this discussion with their Human Resources (only 31%). • / Only 1 in 3 working Canadians would likely tell their boss that they needed time off because of depression or anxiety or another mental illness.

10. A SOLUTION • Change is long overdue….. • The Not Myself Today campaign focuses on bringing these issues to the forefront, raising funds and support for improving mental health in the workplace.

11. CORPORATE ENGAGEMENT STRATEGY SUPPORT ENGAGE INVEST Support a psychologically healthy work environment in your organization by engaging employees with the campaign, using the guidelines, tools and resources provided • Become an ‘NMT @ Work’ partner and show your support by wearing your mood & holding a • Not Myself Day @ Work event • to help promote workplace mental health Financially support the cause to improve workplace mental health Funds raised will go towards awareness, education and engagement campaigns of Partners for Mental Health

12. CAMPAIGN OVERVIEW CAMPAIGN INSIGHT • / The campaign was based on a shared personal experience – everyone has had a day when they don’t quite feel like themselves • / We used this feeling and insight to connect Canadians to the issue of mental health in a personal way and to the broader and more serious issue of mental illness • / The campaign encouraged people to acknowledge that it is OK to not feel like yourself (it’s part of dealing with mental health) and it is OK to talk about not feeling like yourself

13. CAMPAIGN OVERVIEW NOT MYSELF TODAY CAMPAIGN • Acknowledging everyone’s connection to the issue and giving voice to it in the workplace where so many people struggle/suffer • Rallying companies to financially contribute to the campaign and support the movement. Funds raised would go toward anti-stigma and engagement campaigns of Partners for Mental Health • Mobilizing employees and companies to hold a Not Myself Today session at work aimed at generating an open dialogue and a greater understanding around workplace mental health • Reducing the stigma of mental health in the workplace by encouraging employees to wear their mood and talk openly about the issues

14. CAMPAIGN OVERVIEW Not Myself Today Fundraising Campaign: Public launch was on May 9thduring Mental Health Week and wrapped up on June 6th. Several companies held their Not Myself Today session on this day.

15. CAMPAIGN TOOLKITS • / The campaign toolkit provides a turnkey way for employers to engage their employees with the issues of stigma in the workplace • / Toolkit included tools and resources to prompt discussion, self-expression and support the journey towards mentally healthy workplaces   • / Specific toolkit elements: • - Campaign ‘at a glance’ (one-page overview of the campaign and key dates) • - Activity Guide for activities including the Not Myself Day @ Work event • - Information and a list of resources and programs available • - A primer on the National Standard for Psychological Health and Safety • - Communication materials including posters, email and newsletter copy, banner ads, etc. • - Swag to generate excitement, buzz and conversation including mood buttons, mood pens and post it notes; quantities will vary depending the investment level of the company • / A basic kit was also made available for download at notmyselftoday.ca

16. CAMPAIGN TOOLKITS

17. CAMPAIGN MICROSITE

18. RECOGNITION

19. CAMPAIGN OVERVIEW – COMPANIES AND ORGANIZATIONS

20. CAMPAIGN OVERVIEW – – INDIVIDUALS (EMPLOYEES, MANAGERS)

21. 92 companies with over 225,000 employees invested and participated with events/activities • $187K raised • Over 3,000 mood badges and stories posted to the website • 1,000 pledges gathered • An additional 300 events took place • 19MM impressions/78 stories from PR and over $600M value of media donated CAMPAIGN TOPLINE RESULTS

22. RESEARCH : TELEPHONE INTERVIEWS (NMT 2013) • In August, Propel/University of Waterloo conducted telephone interviews with 15 participating companies (NMT 2013) to understand participant’s experiences and gather feedback to guide refinements for the 2014 campaign. • Key findings: • Overall, positive experiences/feedback • The campaign primarily served to increase awareness of mental health, reduce stigma and encourage people to talk more openly about mental health issues • Campaign as a ‘first step’ and many would like some sustaining/on-going activities and information as part of the campaign • Companies looking for additional content and support (e.g. campaign toolkits) • Opportunity exists to address wide range of work environments e.g. retail, tele- working, etc. • Companies liked that part of $ proceeds went towards local services

23. NOT MYSELF TODAY 2014 – WHAT’S ON THE HORIZON? • Based on the feedback received from participating companies/organizations in the Not Myself Today 2013 campaign, we are considering for 2014: Participating Companies/Organizations Receive • Recognition in the national Globe and Mail ad at the culmination of the campaign in the Spring of 2014 • Access to on-going content and expertise (e.g. monthly webinars/roundtable online discussions, subject matter expert blogs, relevant content/articles, etc.) to facilitate better dialogue and sustain engagement with Not Myself Today throughout the year • Opportunity to learn and network with other participating companies • Upgraded and expanded toolkit to support Not Myself Today campaign activities. Specific toolkit items may include:

24. THANK YOU Jeff Moat President, Partners for Mental Health (613) 683-3743 jmoat@partnersformh.ca @JeffMoat