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AGENCY PROFILE Moscow, Russia 2010

AGENCY PROFILE Moscow, Russia 2010. Established in 1997 as a part of a media-holding company, re-established in 2003 as an independent agency under 4Sformula brand name; Co-founder of Russian Association of DM Agencies;

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AGENCY PROFILE Moscow, Russia 2010

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  1. AGENCY PROFILE Moscow, Russia 2010

  2. Established in 1997 as a part of a media-holding company, re-established in 2003 as an independent agency under 4Sformula brand name; Co-founder of Russian Association of DM Agencies; One of the biggest agencies in Russia specialized in different spheres of DM: • searching, renting and building special data bases • direct mail • telemarketing • organization and conduction of integrated programs • CRM • design

  3. General Manager Database Department Client Service Department Marketing Department Production Department Call-center * 100full-time employees

  4. Golden Telecom (the biggest Russian telecommunication company ) ОМNI-Service (a fulfillment company) Postline (a fulfillment company) Our Partners

  5. Our Major Clients B2C • BMW (BMW, MINI) • Wimm-Bill-Dann (No1 Russian dairy products producer) • Schwarzkopf & Henkel • Snezhnaya Koroleva (retail) • SCA Hygiene Products (Tena) • World Class (fitness centers chain) • Novartis CH • Rusnova (catalogue sales) • Dental Expo • SCA Hygiene Products B2B • Avaya • Heidelberg • Mosshoes (int. fair) • Global Expo (int. fair) • Oracle • HP • Fronstep • IMAC • AIG • BBDO

  6. Our Own Call -Center • Only few DM agencies in Russia have their own call-centers, our call-center has • 100 full-time agents • Up to 50 free-lance agents • Nortel Network equipment (Meridian & Symposium) • All agents receive trainings provided by Agency and by Clients. For certain projects we select people who have real knowledge or have worked in areas coinciding subjects of the projects.

  7. References • Mr. Alan Rosenspan, President of Alan Rosenspan & Associates (USA) appreciated our loyalty program “Schwarzkopf Club” which won the 3rd place at Direct Hit 2004 contest in Kiev (Ukraine) in “Complex DM Projects” category. Mr.Rosenspan was the contest head of the jury. 4S Formula also won the the 3rd place in “Telemarketing” category (“Researches for IT Sector” project). See www.dmit.com.ua • For references from our clients you may contact : • BMW RUSSLAND TRADING (7-495- 795 2917, Ms.Svetlana Kiyashkina, e-mail: Svetlana.Kiyashkina@bmw.com ) • SCHWARZKOPF & HENKEL RUSSIA (7-495- 795 0593, Andrey Kazakov, e-mail: Andrei.kazakov@ru.henkel.com )

  8. Thank you very much! Hope for mutually beneficial cooperation! +7 495 788-89-97 info@4sformula.ru www.4sformula.ru

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