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European Direct Selling Conference ,October 2014

The Power of. European Direct Selling Conference ,October 2014. Our Unique Brand Framework. +350,000 citizens. 34 markets. + 1,000 brands. 12 industries. 2014/15. Worldwide Survey. 3. 2. 1.

jason-gilbert
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European Direct Selling Conference ,October 2014

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  1. The Power of European Direct Selling Conference ,October 2014

  2. Our Unique Brand Framework +350,000citizens 34markets + 1,000 brands 12industries 2014/15 Worldwide Survey 3. 2. 1. It measures the quality of benefits brands bring to people’s lives and the returns in business terms It is the first global framework to connect brands with human well-being Meaningful Brands is a propietary metric of brand strength

  3. Do People Really Care About Brands? Most people would not care if 73% of brands disappeared Less than 20%of brands notably improve our quality of life Disconnection is Stronger in W. Europewhere 90%of brands would not be missed Source: Havas Media Group Meaningful Brands 2013 3

  4. Today’s Consumer Paradigm - 4 -

  5. Understanding What Matters Marketplace: Going beyond the product Personal wellbeing: Exploring how brands tangibly improve peoples’ lives Collective wellbeing: And the role they play in society 5

  6. Brands That Enhance The Wellbeing Of Citizens, Communities And Societies Are More Meaningful TOP GLOBAL MEANINGFUL BRANDS 2013

  7. Meaningful Brands Outperform in Business Terms Meaningful Brands… Outperform the Stock Market x 3 Outperform In Marketing Terms • Stronger Brand Equity KPIs • Greater Preference & Loyalty • Greater Share of Wallet • Stronger Attachment MB Index considers top 25 meaningful global brands (from companies operating in the stock market)

  8. NIKE Is Empowering People To Achieve Their Full Potential Personal Wellbeing PHYSICAL ( Fitter, stay Healthy) ORGANIZATIONAL(Good habits, life easier) EMOTIONAL (self-expression / enjoyable moments, self-steem / feel good/happier) INTELLECTUAL(ideas, develops skills) Collective Wellbeing • GOV. & ETHICS (It is Ethical & Transparent) - 8 -

  9. Acting as a “Coach”, Making Every Interaction Count A better “world” A better “you” A better “us” - 9 -

  10. Natura Champions Our Environmental Challenges and Infuses a “Well-being, Being well” Purpose Naturapioneers solutions to tackle environmental challenges Its “well-being , being well" purpose infuses their products and enhances better relationships: …between oneself and one's body …with others and with nature Naturaimproves peoples’ lives by making the world a tangibly better place in human terms + . Champion + . 10

  11. IKEA Creates A Better Everyday LifeBy Guiding And Inspiring Why? + . + . How? The “Mentor” . What? - 11 -

  12. Different Pathways … With a Common Pattern Why? • Improve “me” , “us” , the world • Guide and transformmyself Purpose Wellbeing Outcomes Purpose Meaning How? • Engage “me” • Stage memorable experiences Interactions Meaningful Experiences • Provide “me” • Deliver What? Outputs Solutions Havas Media Group. Meaningful BrandingFramework

  13. The “Essence” of Direct Selling is Meaningful Direct Sales Meaningful Traditional People Purpose Enabler We, Together Relationships +OSEP ForPeopleThroughPeople Collective & Personal benefits Coach, Mentor Network Platform Closer, more Human Owned & Earned (WOM) Target/consumers My Company/ Products Provider I (thebrand) Advertising Paidmedia Opportunity to Leverage Your Assets And Explore Your Own Pathway To Meaningfulness

  14. We Collaborate with Top Brands ww - 14 -

  15. Joining the New Wave for 2014Be Part of the New Generation of Brands THANK YOU! Subscribing to the new wave mb 2014 will allow you to… Discover how meaningful your brand is and start exploring new territories to make a difference • How meaningful is your brand to people in 2014? Is it contributing to their quality of life? Would consumers care if your brand disappeared tomorrow? What is your mb Index? • How does your brand/s position vs peers? Are you improving in meaningful terms? • Who are the top performers ? Which are the key benchmarks to watch locally and globally? • What are people expectations in their relationship with brands in 2014? Emerging trends? Changing priorities? Customize it now, before starting the fieldwork • Define now which brands and markets you are interested in • Unique Opportunity to customize it, including some bespoke issues for your brand & peers • Opportunity to leverage scale economies, when upgrading the service Get free PR & great exposure in key media worldwide Can your brand miss it? • Meaningful Brands is a key reference worldwide. Its results are published in key international, local and social media, reaching CEOs, top management, CMOs, Brand Managers, Sustainability Directors & key opinion leaders • Opportunity to profit from a strong free PR. Meaningful Brands generated over 7 million GBP in free PR in 2013in key media such as the Financial Times, The Economist, Forbes, Fast Company, CNBC, major local newspapers and trading magazines such as Adage, WARC, IP Market and many others sara.dios@havasmg.com Founder and Global Director of Meaningful Brands

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