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Burton

Burton. Digital Campaign Brief. Laura Leonard, Stephanie Caruso, and Mari Stroh November 14, 2013 MKTG 3480: Introduction to Digital Marketing Daniels College of Business. Digital Campaign Brief. http://www.youtube.com/watch?v=VZTK-SAHfjw. Who is Burton. Where Does Burton Stand.

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Burton

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  1. Burton Digital Campaign Brief Laura Leonard, Stephanie Caruso, and Mari Stroh November 14, 2013 MKTG 3480: Introduction to Digital Marketing Daniels College of Business

  2. Digital Campaign Brief http://www.youtube.com/watch?v=VZTK-SAHfjw

  3. Who is Burton

  4. Where Does Burton Stand

  5. Campaign Goals

  6. “I Ride Burton” Campaign • Description: Create a mobile gaming app that features Burton sponsored boarders that the player can dress in the latest Burton gear. Game features includes best trick, racing competition, and free ride. The game is called I Ride Burton. • Description: Snowboarding video contest. Snowboarders upload their videos on www.burton.com/irideburton for a chance to win a trip to Burton headquarters in Vermont with one of Burton’s sponsored athletes. • Rationale: Video sharing among snowboarders is currently a popular trend. This tactic offers a reward for those videos. • Rationale: The mobile app will appeal to younger snowboarders. By selecting the gear for each rider, they are exposed to Burton’s latest gear. • Description: Every day between 4:00-5:00 offer a contest for free Burton gear to anyone who uses #IRideBurton on Facebook, Twitter, Instagram, and Vine. • Rationale: Our target generation is extremely active on all of these platforms which will help Burton gain brand awareness, engage its consumers, and promote high-quality gear.

  7. The “I Ride Burton” Tour

  8. Planning

  9. Tracking

  10. Content

  11. Conclusion

  12. Thank You!

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