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Understanding and Using Social Media

Understanding and Using Social Media. So many people So many opinions Is any of it for me?. Sigmund Fidyke III www.octechexec.com October 2009. What I Will Cover. What is Social Media? New way(s) to communicate Types of Social Media How do I use Social Media?

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Understanding and Using Social Media

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  1. Understanding and Using Social Media So many people So many opinions Is any of it for me? Sigmund Fidyke III www.octechexec.com October 2009

  2. What I Will Cover • What is Social Media? • New way(s) to communicate • Types of Social Media • How do I use Social Media? • View, participate, contribute • Stay in character • Expect no privacy • How do I get started? • 6 stages of using social media

  3. What is Social Media? • Online content created by people • A shift in how people discover, read, and share news, information and content • Moving from monologue (one to many) to dialogue (many to many) • Changing people from content readers into contributors and publishers • Does not require expensive equipment or a government-granted license

  4. Types of Social Media • Blogging • A blog (or 10) for every subject • Twitter (micro-blogging) • Social Networking • Facebook, MySpace, Classmates, Friendster, Bebo, Orkut, Hi5 • LinkedIn, Plaxo, Xing, cofoundr, naymes • Bookmarking sites • Del.icio.us, blogmarks, dogear • Photo / Video sites • Flickr, Photobucket, YouTube • Virtual Reality • Second Life, World Of Warcraft (WOW) • Groups • Google, Yahoo!, etc.

  5. Which Are The Most Popular? Network Size* (07) Size* (09) • Facebook 20 200-250 • MySpace 60 125 • YouTube 123 views/day • LinkedIn 5 45 • Twitter 32 • World of Warcraft 11.5 • Most Everybody Else < 5 *Millions

  6. Facebook • Where you spend time with people you know • Part blog / part community – much of what’s on your page is contributed by selected friends • You can play with apps and take & share surveys • A replacement for email • Professional networking – sharing what you’re doing and posting examples of what you’ve done • Businesses – fan sites where people to learn about the company, follow announcements and find links to the store site for orders

  7. Facebook Fan Site

  8. MySpace • Where you find people & bands and share interests • Similar to Facebook: blog & online community • Unique focus on music industry • Buy tickets to performances, track show dates • Focus on being found & seen – and finding & seeing • Customize look of your profile pages • Beyond music, has a younger crowd than Facebook • Businesses can display products and link to store sites for orders

  9. MySpace Home Page

  10. YouTube • Where you watch & upload videos • 14 hours uploaded every 60 seconds • YouTube has become an important place for both people and businesses • Share videos of personal interest (vacation, pets…) • Share newsworthy videos (events, news, politics) • Share videos of personal talents (music, interviews) • Share business videos (product demos, pretest ads) • Find videos about companies, products, people

  11. YouTube Search Example

  12. LinkedIn • Where you make business contacts • For professionals only – don’t expect anyone who isn’t in (or wants to be in) the workforce • Start with your work history and go from there • Display your information for others to find • Find people who know people you want to meet • Special interest groups add community feel • Different attitudes on who to connect to • Various levels of geographic filtering

  13. LinkedIn Profile

  14. Twitter • Where you follow people you want to know • For the ADD in you – microblogging • A growing area where new things are happening • Create your personal or business brand • Advertising is out, unless it’s interesting, fun, & expected • Opt-in connections – choose who you want to follow • Can be trivial or useful • If you don’t like what you see, follow someone else • Bing and Google now have real-time access to Twitter • Searches now, more features coming soon

  15. Twitter – Using TweetDeck

  16. Blogging (Web Log) • Where you speak your mind & show your stuff • Part diary, part op ed commentary, part real journalism – all with comments from others • Started like Twitter – frivolous, personal journals • Don’t do it to make money (though it’s possible) • Do it to find a career – show your expertise • Do it to share a passion – cars, sports, … • Do it to document your life – as long as you like living in a glass house

  17. Chris Brogan’s Blog

  18. How Do I Use Social Media? • Blogging/Microblogging • Show what you know and what you can do • Social Networking • Connect & stay connected with others • Personal interest (music, shopping, sports, travel) • Bookmarking sites • Share web finds • Become trusted source of information • Photo / Video sites • Share pictures and videos (and search) • Groups • Business, personal, special purpose

  19. How Do I Use Social Media? (2) • Regardless of where you go, remember: • Be Interesting! • Expect no privacy (fatty paycheck example) • Stay in character - ALWAYS • Watch first and follow the accepted form • Do not advertise or ask for help immediately • Give first, receive later • Alliance partners – help each other

  20. Using LinkedIn Just a couple of points (way too much said already) • Spend more time on profile than on resume • Include buzz words for searching recruiters • Open your connections to others • Try for 360 degree recommendations • Keep active! • Change status, join groups, answer questions • Stay-connected emails • Look for jobs and connections

  21. Using Facebook • Public or Private? (sorry, not a choice) • More personal – not direct job search, but staying connected to others • Promote yourself and promote others • Post recommendations and thank-yous • Create fan page to broadcast thoughts & events • Stay on topic • Be careful! Especially with photos

  22. Using Twitter • Know why you are on Twitter (brand) • Speak to that topic (and keep on topic!) • Set expectations, then meet them • Create interesting content • Expertise, trends, informed opinions, etc. • Keep active • Help with viral growth (retweet) • Follow others, many will follow you back

  23. Using YouTube • What happens in Vegas, stays on YouTube • Be careful with your image or name! • Great for research • Companies: CEO interviews & product demos • People: learn from their videos • Post your own success stories • Proof of success • Your product demos

  24. How Do I Get Started? • No classes, no books, just do it • 6 stages of using social media* • Inactive – sign up, do nothing • Spectator – watch only (lurking) • Joiner – join some groups, still read only • Collector – have favorites that you follow • Critic – comment on what you read • Creator – create original content *Reid Carr of Red Door Interactive

  25. What’s Next? • 20 years ago – no Web • 10 years ago – no Facebook • Today – Web 2.0 and Social Media, but mostly doing old things in a new way • Near Future – starting to find new things to do with this new media

  26. References • This PowerPoint: www.octechexec.com • My Twitter Feed: sigmund3rd • Recommended Blogs on Social Media (they all have Twitter feeds) • Guy Kawasaki: http://alltop.com • Chris Brogan: www.chrisbrogan.com • Peter Cashmore: http://mashable.com/ • Ryon Harms: www.thesocialexec.com • Tim Tyrell-Smith: www.spinstrategy.com/ • Neal Schaffer: http://windmillnetworking.com/ • Lists of Social Media Sites: • http://traffikd.com/social-media-websites/ • http://www.joe-whyte.com/2007/04/02/looking-for-a-list-of-social-media-sites-i-have-them-all-here/

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