1 / 19

Visual and Message Design Principles

Visual and Message Design Principles. Preinstructional Strategies. Pretest Objectives Overview Advance organizer – writing at a high level of abstraction Comparative organizer – compares new content with something the learner already knows

javier
Download Presentation

Visual and Message Design Principles

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Visual and Message Design Principles

  2. Preinstructional Strategies • Pretest • Objectives • Overview • Advance organizer – writing at a high level of abstraction • Comparative organizer – compares new content with something the learner already knows • Expository organizer – incorporates relevant information the learner already knows

  3. Message Design of Text • Common text elements • Lists of items or ideas • Comparisons or contrasts • Temporal sequences • Cause and effect structures/explanations • Definition and example structure • Signaled by • Pointer words • Typographical signals

  4. Relationship between Text and Graphics • Functions • Representation (represents peoples, tools, thing, event in the text) • Organization (step-by-step, how to’s etc. provide a framework for the text) • Interpretation (help understand difficult or abstract information) • Transformation (mnemonic learning aid for example) • Decoration (no direct connection to the text information)

  5. Goals of Visual Design • Ensure legibility • Reduce the effort required to interpret the message (so are free to understand message) • Increase the learners active engagement in the message (make appealing) • Focus attention on the most important part of the message

  6. Design Decisions • Elements • Pattern • Arrangement

  7. Elements • Visual Elements: photographs, illustrations, graphics, etc. • Realistic (the real thing) • Analogic (e.g., solar system for atom) • Organizational (flowcharts, graphs, etc.) • Ornamental (no related purpose)

  8. Elements • Verbal elements • Letter style – consistent and harmonic

  9. Elements • Verbal elements • Letter style – consistent and harmonic • Number of lettering styles – no more than two different styles and they shouldharmonize with each other

  10. ELEMENTS • VERBAL ELEMENTS • LETTER STYLE – CONSISTENT AND HARMONIC • NUMBER OF LETTERING STYLES – NO MORE HTAN TWO DIFFERENT SYTLES AN DTHEY SHOULD HARMONIZE WITH EACH OTHER • CAPITALS

  11. Elements • Verbal elements • Letter style – consistent and harmonic • Number of lettering styles – no more than two different styles and they should harmonize with each other • Capitals • Color – consider figure ground contrast

  12. Elements • Verbal elements • Letter style – consistent and harmonic • Number of lettering styles – no more than two different styles and they should harmonize with each other • Capitals • Color – consider figure ground contrast • Size and spacing

  13. Elements • Verbal elements • Letter style – consistent and harmonic • Number of lettering styles – no more than two different styles and they should harmonize with each other • Capitals • Color – consider figure ground contrast • Size and spacing

  14. Elements • Elements that add appeal • Surprise • Texture • Interaction

  15. Pattern • The overall look (how it’s laid out). • Alignment – position so they have a clear relationship to each other • Shape – put in a shape that is already familiar to the learner • Rule of thirds • Balance – the weight of the elements. Have a symmetrical or asymmetrical balance (preferred and more dynamic)

  16. Pattern • Style – the “look” • Color scheme – choose complementary color, but not as figure and ground • Color appeal • Blue, green, & violet are “cool” • Red & orange are “warm” • Cool colors recede

  17. Arrangement • Proximity – if they are close together it is assumed that they are related. • Directionals • Figure-ground contrast • Consistency

  18. Perception Principles • Why consider perception in visual design? • What are Winn’s principles? On what are they based? • How would you use these? • Were any of them particularly informative for your own use?

  19. What Next? • Don’t just shoot your pictures, design what pictures need to be taken. Create a story board. • Develop a style guide (visual design decisions) • Take your pictures • Use your software, drawing on your design decisions and story board.

More Related