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Smashing Tomato An Experience to Remember

Smashing Tomato An Experience to Remember. Daryl K. Love Strategic Marketing Management Midway College BUSM600 Sept. 19, 2009. Company Overview. Wholly owned by Tomato Express, Inc. a Lexington-based restaurant company Tomato Express also owns Bella Notte Two locations:

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Smashing Tomato An Experience to Remember

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  1. Smashing Tomato An Experience to Remember Daryl K. Love Strategic Marketing Management Midway College BUSM600 Sept. 19, 2009

  2. Company Overview • Wholly owned by Tomato Express, Inc. a Lexington-based restaurant company • Tomato Express also owns Bella Notte • Two locations: • The Mall at Fayette Plaza • Hamburg Pavilion

  3. Company Promise Promise • Guarantee unparalleled quality • Uncompromised freshness • Artisan execution • Exemplary guest service

  4. My Recent Experience • Visited the Hamburg Store on Sept. 11 with two co-workers (first visit for them) • Greeted by the store manager (Damon Scott) and encouraged to try a new panini sandwich they're market testing • Fast service – 7 to 10 minutes (wait, order and food delivery) • Food quality and taste excellent

  5. My Recent Experience • Approached by their marketing manager (Elvin Harkins) twice to make sure everything was ok • Store manager checked to see if I liked the panini and took suggestions for improving • Co-workers were impressed with the food and service and said they would return

  6. My Recent Experience • Before leaving, we were asked if we had tried their deserts and were given a free desert • Worth noting, comment cards were placed on food trays, but we weren’t pressured to complete them

  7. What Others Have Said … Mobile review by Michael Alsip • August 09, 2009 - Likes it - Food is good. Pizza crust is very thin so a pizza per person is adequate. The spicy pizza sauce is very good and the caesar salad comes through as well. Overall, a good experience for about ten bucks a person.

  8. What Others Have Said … "Visit Italy in Lexington" by Ken Silvestri • May 28, 2009 - We sincerely love the authentic taste of the basic Smashing Tomato pizza. As a half Italian, Silvestri, we are tough pizza critics and this pizza is tops in the world in our book. We've had pizza in Tuscany, and all over Italy.

  9. Promotion • Customer word of mouth • Attractive store fronts in high traffic areas • Local Print • Lexington Herald- Leader • Hamburg Journal • SouthSider • In-store promotion

  10. Customer Retention • Frequent Diner Card • Smashing Tomato e-club

  11. Criticisms • 90 percent of the posted menu consist of text descriptions – no visuals • Stores close at 9 p.m. on Monday – Thursday • Signed-up for e-club but yet to receive follow-up e-mail

  12. Suggestions for Improvement • Expand marketing opportunities through social media outlets like facebook and Twitter • Have a display showing pizza sizes and various types • Expand Monday – Thursday’s operation hours to 10 p.m.

  13. Give Smashing Tomato a try and get …

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