Cisco TelePresence Overview

1. Cisco TelePresence Overview Ken Erion Product Manager, TelePresence Business Unit October 27, 2006

2. Agenda • Cisco TelePresence Vision • Cisco TelePresence Meeting solution • Product Roadmap • Services • Partner Network • Service Provider Offerings • Customer Applications, Cisco Deployment

3. What’s New: Cisco TelePresence Quality Category Simplicity Reliability Cisco TelePresence Is a New Technology Category That Creates Unique, “In-Person” Experiences Between People, Places, and Events in Their Work and Personal Lives Cisco TelePresence Meeting Solution Cisco TelePresence Meeting Solution Creates a Live, “Face-to-Face” Meeting Experience Over the Network, Enabling Users to Interact and Collaborate Like Never Before Strategic

4. Cisco TelePresence VisionGo Anywhere the Network Goes Live Cisco TelePresence Meeting Virtual Specialist (Branch) Virtual Administrator TeleMedicine Family Visits Virtual Dining Work The Network As the Platform Remote Classrooms Virtual Box Seat Learn Play

5. 21st Century Business RealitiesVirtual Communication Issues Impact Business Business Needs New Tools

6. Quality—It’s All About the Experience • Ultra High Definition Video—1080p (twice the video quality of 720p) • Every participant has “a seat at the table”, Life Size images • Eye contact, facial gestures and emotion help create engagement • Audio is spatial, sound comes from participants using normal voice levels • Imperceptible latency Simplicity—As Easy as Placing a Phone Call • Technology invisible to the user • One button to push (groupware integration) Reliability—Uses the Network as the Platform • Cisco TelePresence leverages the Network as the Platform along with Cisco Unified Communications Services to deliver reliability, resiliency, and security Cisco TelePresenceWhat It Is Today—The Cisco TelePresence Meeting

7. Cisco TelePresence Complete Solution Endpoints • Group and executive High DefinitionVideo Switch • Multi-point Complete Solution • Scheduling • Automated call launch Software • Intelligent infrastructure • Business to business Network • Plan, design, implement • Operate services • Financing Services

8. Displays • 65″ plasma displays • Native, true 1080p resolution • Life size: two people per screen • Protect the experience A New and Innovative PhilosophyThe Cisco TelePresence Meeting Rules of Cisco TelePresence Cisco Built from the Ground Up! The Problem • ~55% of communication is non-verbal • Current collaborative technology doesn’t allow clarity, interaction of face-to-face • Scalability, productivity trade-off • Experience the meeting, not the technology • Life size and high-resolution to discern body language • Guarantee everyone a seat at the table • It’s About the Experience • 25 Patents: Video, Audio, Network Integration, User Experience • Product, not Service

9. Displays • 65″ plasma displays • Native, true 1080p resolution • Life size: two people per screen • Protect the experience Camera • 1080p Ultra High Definition broadcast quality • Small form factor • Tunable diagnostics A New and Innovative PhilosophyThe Cisco TelePresence Meeting Rules of Cisco TelePresence Cisco Built from the Ground Up! The Problem • ~55% of communication is non-verbal • Current collaborative technology doesn’t allow clarity, interaction of face-to-face • Scalability, productivity trade-off • Experience the meeting, not the technology • Life size and high-resolution to discern body language • Guarantee everyone a seat at the table • It’s About the Experience • 25 Patents: Video, Audio, Network Integration, User Experience • Product, not Service

10. Displays • 65″ plasma displays • Native, true 1080p resolution • Life size: two people per screen • Protect the experience Microphone Camera • Discrete audio by table segment • Multi-channel spatial audio w/echo canceling • Cell phone static elimination • 1080p Ultra High Definition broadcast quality • Small form factor • Tunable diagnostics A New and Innovative PhilosophyThe Cisco TelePresence Meeting Rules of Cisco TelePresence Cisco Built from the Ground Up! The Problem • ~55% of communication is non-verbal • Current collaborative technology doesn’t allow clarity, interaction of face-to-face • Scalability, productivity trade-off • Experience the meeting, not the technology • Life size and high-resolution to discern body language • Guarantee everyone a seat at the table • It’s About the Experience • 25 Patents: Video, Audio, Network Integration, User Experience • Product, not Service

11. Displays • 65″ plasma displays • Native, true 1080p resolution • Life size: two people per screen • Protect the experience CODEC Microphone Camera • 1080p High Definition from day one • User Interface is a Cisco 7970 IP phone • Four channel AAC LD spatial audio • Low latency • Discrete audio by table segment • Multi-channel spatial audio w/echo canceling • Cell phone static elimination • 1080p Ultra High Definition broadcast quality • Small form factor • Tunable diagnostics A New and Innovative PhilosophyThe Cisco TelePresence Meeting Rules of Cisco TelePresence Cisco Built from the Ground Up! The Problem • ~55% of communication is non-verbal • Current collaborative technology doesn’t allow clarity, interaction of face-to-face • Scalability, productivity trade-off • Experience the meeting, not the technology • Life size and high-resolution to discern body language • Guarantee everyone a seat at the table • It’s About the Experience • 25 Patents: Video, Audio, Network Integration, User Experience • Product, not Service

12. Displays • 65″ plasma displays • Native, true 1080p resolution • Life size: two people per screen • Protect the experience CODEC Microphone Camera • 1080p High Definition from day one • User Interface is a Cisco 7970 IP phone • Four channel AAC LD spatial audio • Low latency • Discrete audio by table segment • Multi-channel spatial audio w/echo canceling • Cell phone static elimination • 1080p Ultra High Definition broadcast quality • Small form factor • Tunable diagnostics Furniture • Tuned for the human factor • Enterprise aesthetics • Peripheral integration • Protect the experience A New and Innovative PhilosophyThe Cisco TelePresence Meeting Rules of Cisco TelePresence Cisco Built from the Ground Up! The Problem • ~55% of communication is non-verbal • Current collaborative technology doesn’t allow clarity, interaction of face-to-face • Scalability, productivity trade-off • Experience the meeting, not the technology • Life size and high-resolution to discern body language • Guarantee everyone a seat at the table • It’s About the Experience • 25 Patents: Video, Audio, Network Integration, User Experience • Product, not Service

13. Displays • 65″ plasma displays • Native, true 1080p resolution • Life size: two people per screen • Protect the experience Environmentals CODEC • Tuned lighting • Optimized acoustics • Facilities-friendly – 2 days, no permits Microphone Camera • 1080p High Definition from day one • User Interface is a Cisco 7970 IP phone • Four channel AAC LD spatial audio • Low latency • Discrete audio by table segment • Multi-channel spatial audio w/echo canceling • Cell phone static elimination • 1080p Ultra High Definition broadcast quality • Small form factor • Tunable diagnostics Furniture • Tuned for the human factor • Enterprise aesthetics • Peripheral integration • Protect the experience A New and Innovative PhilosophyThe Cisco TelePresence Meeting Rules of Cisco TelePresence Cisco Built from the Ground Up! The Problem • ~55% of communication is non-verbal • Current collaborative technology doesn’t allow clarity, interaction of face-to-face • Scalability, productivity trade-off • Experience the meeting, not the technology • Life size and high-resolution to discern body language • Guarantee everyone a seat at the table • It’s About the Experience • 25 Patents: Video, Audio, Network Integration, User Experience • Product, not Service

14. HD Resolution Spatial and discrete audio Eye Contact Full Size Images Life like Full Motion Audio Bridge Environmentals Dallas Atlanta London Room certification for studio like sound and lighting Immersive ExperienceHuman Factors Considerations • ~55% of communications is • non-verbal TelePresence Vectoring Matching voice to the image Discrete placement of non- video audio source • Multiple screen/optimized camera cluster • Represent group dynamics, gaze perspective

15. New and Innovative Call ControlCisco Unified CallManager Version 5.1 Designed for Call Manager Solution Legacy Issue • H.323 Gatekeepers are separate devices on the network • Management of CAC for video and audio is hard to do with separate network applications • TelePresence integration with CUCM • Fail over cluster support – higher reliability • Unified CDR reports • No video experts required to install • Based on SIP • Configures just like a IP telephone Cisco Unified CallManager • Tight integration with network services • Common and integrated dial plan • Telephony Feature Sets • SIP endpoint, Standards based H.264

16. New and Innovative Network DesignTelePresence Video & Audio Multiplexing Cisco Designed Solution Legacy Issue • Multiple video and audio codecs create uncoordinated video and audio streams • Managing through firewalls, gateways • Cisco TelePresence video and audio multiplexing technology – multiple streams into one RTP • NAT/FW bi-direction, continuous ports • Unique innovation with Cisco Patents • Based on SIP • Performance tested on Cisco networks Cisco Network as a platform for Quality, Simplicity, Reliability • TelePresence SLA QoS provisioning • Rich real time networking statistics • SONA “Composite” Service – QoS, Security

17. Cisco TelePresence Meeting SolutionEndpoint Offerings Cisco TelePresence System 3000 • 12 seats at the virtual table • Purpose-built room • $299,000 USD List • 5-15Mbps@1080p, Ultra High Definition • Spatial Wideband Audio • No Perceivable Latency Cisco TelePresence System 1000 • 4 seats at the virtual table • General purpose room • $79,000 USD List • 1-5Mbps@1080p, Ultra High Definition • Wideband Audio • No Perceivable Latency

18. Real-Time Services* Familiar Tools One Button to Push Unified Call Manager Cisco Network Microsoft Exchange IBM Lotus Notes* Web* Unified Contact Center Reporting Billing Administration User Scheduling Management Cisco TelePresence ManagerSimplifying the Experience Cisco TelePresence Manager *Roadmap

19. Key Roadmap HighlightsMultipoint Solutions Los Angeles • Cisco TelePresence Video Switch • Optimized for Cisco TelePresence • Full-size continuous presence by screen • Switching by table segment, by site • Interoperable between endpoints • “One button to push” call launch • 1HCY’07 New York London Toronto

20. Directory Services Cisco TelePresence-Certified Service Provider Certificate Authority Network as the Platform Cisco Unified Communications Key Roadmap HighlightsBusiness to Business Call Connection CiscoTelePresence UI CiscoTelePresence UI Firewall/NAT Firewall/NAT Cisco Unified CallManager Cisco Unified CallManager

21. Cisco TelePresenceEnsuring Customer Success • Advanced Services • Validate customer requirements • Plan and design to ensure the experience • Partner enablement • Advanced Technology Program (ATP) • Room and network readiness • Installation • Cisco Technical Support Services • Designated Team • Award winning support organization • Online support • Cisco TelePresence Experience Certification

22. Checklist • 2 Hour Estimate: • Room Qualification • Network Qualification Cisco TelePresenceEnsuring Customer Success Adjustments at any step Plan, Design, Implement Pre-QualificationPhase 2 Pre-Qualification Phase 1 • Technical Qualification – 2 Days: • 90% Success CertaintyConfidence to allow partner to take order Full suite of services to ensure success Partner TakesServices and ProductOrder Agreed on Initial Rooms <= 5 Released for Shipment

23. Cisco TelePresenceWorldwide Partner Network 24 Global Cisco TelePresence ATP partners at launch • Fully enabled to support the sales cycle and deployment Cisco on Cisco Product Shipment Q1 FY’08 Q3 FY’07 4 partners Global network of 24 specialized partners ready Select group of Service Providers Based upon opportunity & coverage - expand program Partners • Proven first at Cisco • 2-5 endpoints per customer, • Initial Assessments • Expand existing, add new customers • Complex assessments Scaling

24. Service Provider Core Broadband Access Cisco TelePresenceService Provider Offerings • Qualified Network Service Providers to offer TelePresence network connections • Cisco Powered TelePresence “certified connection” • Service assurance for Enterprise customers • Take advantage of intelligent IP NGN capabilities • QoS, Security, Application Awareness, Directory • Roadmap - business to business connectivity • Enable Enterprise Customers to Select a Qualified Integrated Network Solution of Their Choice

25. Enabling New Business ModelsNew Cisco TelePresence Applications Investment Bank Prescription Drug Provider Oil Company NY and London Exchange Virtual Window for Traders Customer Intimacy “We Will Install Cisco TelePresence in Our Top Customers” Offshore Platforms Remote Expertise, Social Services “Virtual Couch”

26. Business Decision Maker PerceptionsExpected TelePresence Benefits • 75% improved relationships and increased decision-making • 68% improved productivity in functional groups • 67% extended competitive advantage • 58% faster issue resolution • 77% reduced IT support Source: Expected Benefits of TelePresence, Sage Research 2006

27. Meet “Virtual” MargaretExecutive Administrator moves, stays connected

28. Global Deployment Plan110 Systems at Cisco Offices Cisco’s Goals • Improve productivity • Change business models • Reduce emissions by 10% over 12 months • Cut travel by 20% • Reduce expenses by $100M USD • Payback Period < 9 months

29. Cisco TelePresenceConnecting People to Improve the Communications Experience • Unique, In Person Experience • As Natural as Face to Face • Strategic Business Value • Customer Intimacy • Greater productivity • Existing investments deliver new value to the organization, customers • Competitive Edge • Cisco Innovation • Purpose-built product, not service • Standards-based • Native 1080p, low latency, lowest bandwidth • UC and SONA deliver the quality, simplicity, reliability of a phone call • Vision – Go anywhere the network goes

30. Questions? CiscoCLP@cisco.com