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Presented by: Darren Pace Marketing Director at International Training

How to win with social media marketing. Presented by: Darren Pace Marketing Director at International Training. linkedin.com/in/ darrenpace. darren.pace@tdisdi.com. Facebook Post Reach?. 2%. 2% of your fans. 2%. About You. About You. 17. About Me. Years.

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Presented by: Darren Pace Marketing Director at International Training

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  1. How to win with social media marketing Presented by: Darren Pace Marketing Director atInternational Training linkedin.com/in/darrenpace darren.pace@tdisdi.com www.tdisdi.com

  2. Facebook Post Reach? 2% www.tdisdi.com

  3. 2% of your fans 2% www.tdisdi.com

  4. About You www.tdisdi.com

  5. About You www.tdisdi.com

  6. 17 About Me • Years • 204………...………Months884…………………Weeks5,840………...………..Days 140,160…….….…….Hours • 8,409,600…..….…..Minutes Spent Marketing Online www.tdisdi.com

  7. Did you know? Best Practices and Creating a Process www.tdisdi.com

  8. Did you know? Best Practice #1 BALANCE www.tdisdi.com

  9. Did you know? www.tdisdi.com

  10. Did you know? Best Practice #2 BE MEMORABLE www.tdisdi.com

  11. www.tdisdi.com

  12. Did you know? Best Practice #3 INFLUENCERS www.tdisdi.com

  13. www.tdisdi.com

  14. Did you know? Best Practice #4 PAY TO PLAY www.tdisdi.com

  15. www.tdisdi.com

  16. Did you know? Best Practice #5 AUDIENCE www.tdisdi.com

  17. Targeting Audience(s) • New Diver Acquisition Test Campaign • Goal:  Capture OW Leads for Dive Centers • Action: Created Advertisement targeting the greater Chicago Area and the Snow Skiing Industry on Facebook.  Directed clicks to landing page on website to capture leads.   www.tdisdi.com

  18. Test Campaign www.tdisdi.com

  19. The Results www.tdisdi.com

  20. Overall Results • Results: 23 Leads • Takeaway: Our ask was greater than the perceived value of its offer.   • Takeaway: Need an education funnel to qualify the leads before trying to close www.tdisdi.com

  21. Did you know? Best Practice #6 EVERYDAY www.tdisdi.com

  22. Post Title of Content • 1st PostPost the Title:“How Much Does Scuba Diving Cost?” www.tdisdi.com

  23. Post a Question • 2nd PostPost a question:“Have you ever wondered how much its costs to become a scuba diver?” www.tdisdi.com

  24. Cite a Fact • 3rd PostCite a Fact:Scuba Diving can be divided into 2 costs. Training and Equipment www.tdisdi.com

  25. Share a Quote • 4th PostShare a Quote:Scuba Diving can cost anywhere between $500-$700, depending on location www.tdisdi.com

  26. Add Intrigue • 5th PostAdd Intrigue:Beware of the $199 certification www.tdisdi.com

  27. Post Consistently without overwhelming • Lets Review • Title • Ask a Question • Cite a Fact • Share a Quote • Add Intrigue www.tdisdi.com

  28. Did you know? Best Practice #7 LOVERS and HATERS www.tdisdi.com

  29. Address issues immediately www.tdisdi.com

  30. Hug your Haters www.tdisdi.com

  31. Show Appriciation www.tdisdi.com

  32. Did you know? Best Practice #8 ANALYTICS www.tdisdi.com

  33. Understand your analytics www.tdisdi.com

  34. Did you know? Best Practice #9 BE EFFICIENT www.tdisdi.com

  35. Be Efficient www.tdisdi.com

  36. Did you know? Best Practice #10 RE-MARKETING www.tdisdi.com

  37. Facebook Remarketing www.tdisdi.com

  38. Facebook Remarketing www.tdisdi.com

  39. Did you know? 10 Best Practices Balance Be Memorable Find Influencers Pay to Play Targeted Audiences Post Everyday Lovers and Haters Analytics Be Efficient Re-Marketing www.tdisdi.com

  40. Did you know? The Process CHECKLIST www.tdisdi.com

  41. Checklist www.tdisdi.com

  42. Questions? www.tdisdi.com

  43. www.tdisdi.com

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