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“You Can Sell Anything To Anyone”

“You Can Sell Anything To Anyone”. - Print Advertising -. Demographics:. The following are the demographics that you will need to sell your obscure product to: Female children (ages 4-7) Hockey fans Senior citizens Male plumbers Female beauticians Body builders. STEP 1:.

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“You Can Sell Anything To Anyone”

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  1. “You Can Sell Anything To Anyone” - Print Advertising -

  2. Demographics: • The following are the demographics that you will need to sell your obscure product to: • Female children (ages 4-7) • Hockey fans • Senior citizens • Male plumbers • Female beauticians • Body builders

  3. STEP 1: • COMPLETE FOR EACH DEMOGRAPHIC: • Demographic: identify the demographic. • Brainstorm uses: list a series of possible uses for this product (choose one). • Image: describe, in detail, the image you plan to use in your advertisement. • Slogan/phrase/saying: determine a key text element to attract the viewer’s attention. • Product name: determine a name for your product that relates it to your demographic.

  4. Example: • SAMPLE PRODUCT: A LARGE, FLAT SHEET OF PLASTIC: • Demographic: Female children (ages 4-7). • Brainstorm uses: roof for a fort, tea party table top, art canvas (choose art canvas). • Image: a young girl kneeling beside the plastic sheet with a brush in one hand and numerous paint containers around her on the floor. The girl is partially completed a painting of a lion. • Slogan: Unlimited Possibilities. • Product name: The Imagination Art Studio.

  5. STEP 2: • Create a full-size (11”x17”), full-color magazine advertisement for ONE of the demographics you have planned for in Step 1. • Your advertisement must include • A dominant visual element • Creatively written copy • A slogan or saying • Contact information • Be sure to review How to Create Print Ads for information and tips on making you advertisement effective.

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