2009 - 2010 SOCIAL TRENDS Marketing Communication Media Creativity Design by pourquoi tu cours (jérémy dumont)

1. Crédit photo : Vincent Debanne 2009 SOCIAL TRENDS Marketing, Communication, Media, Creation, design

2. WHO IS pourquoi tu cours ? THE 4 MAJOR SOCIAL TRENDS !

3. WHO IS pourquoi tu cours ?

4. Let’s have a look at pourquoi tu cours through google

6. 2.0 strategic planning : ask the experts !

7. 2.0 strategic planning for a digital world

8. Our clients : Orange labs

9. Our clients : Casino

10. Our clients : idtgv We help brands adopt 2.0

11. Our clients : crédit coopératif

12. PSST, a 60 000 professionals plateform + newsletter PSST = courts circuits + les apéros du jeudi + le vide poches

13. Courts circuits, think tank w/ 700 professionals Courts circuits : think tank

14. Les aperos du jeudi, monthly 400 people events Les apéros du jeudi monthly events

15. Le vide poches, 7 blogs 7 blogs : innovation, marketing, communication, media, international

16. Contagious ideas …our international blog. 7 blogs : innovation, marketing, communication, media, international

17. pourquoi tu cours, 8 rue Myrha, 75018 PARIS blogs

18. 4 major phenomenons Self accomplishment Interactive identity The networks The autonomy 4 MAJORS TRENDS

19. 1st phenomenon Self Accomplishment - Recentring on oneself - The need for doing things - Conscience awakening

20. The new ethic values are on their way to integration In a time of traditional points of reference collapsing, (family, school, religion, politics, corporate) people are searching for new models. While society is a real mosaic of people, meaning emerges from each and every one of us. The new ethic values are well on their way to integration, everyone finding it’s own way of doing things. The self accomplishment is - self thinking but not self compliance - self projection, in a creative way - being coherent in all life’s aspects

21. Recentring on oneself (while connected to the world) Holistic personal equilibrium, quality of life, BEING YOURSEL, diversity, the « me/us » Hiving, major trend in interior design

22. The need for doing things « Doing things » in order to learn and gain autonomy Actology, DIY guides for doing things

23. Awakening conscience Becoming aware of interdependence and life specific needs : towards a responsible and spiritual development Wall e : ecology and human emotions

24. second phenomenon Interactive Identity - Open Identity - Co constructed Identity - Active Identity - Augmented Identity

25. The new means of communication enable us to live our life the way we want: from “consumer 2.0” to active identity - A new way of relating to ourselves Empowerment : never before have we been so free to choose WHO we want to be, WHAT we want to do, and being able to do it with WHOM we want. - A new relation with Time Instantaneity : we are instantly in the moment, engaged in the present action - A new sense of space Hypermobility = more physical mobility and mental projection

26. Open Identity Presenting oneself in words and images and opening up conversations (not using an avatar). Seth Godin’s blog : a blog to talk about marketing, respect, and the ways ideas spread

27. Co-constructed Personal Identity Identity is being edited live, on line, with others t emmanuel vivier personal Facebook page is a space he shares with other people

28. Active Identity Being able to instantly share what you are doing with the people around you : Activity as a Social Signal Twitter. the micro-blogging that allows you to keep informed all those who wish of your activities.

29. Augmented Identity The material and immaterial overlap. Reality and virtuality get together, synchronizing and mixing each other. The iPhone gets synchronized with your DEEZER radios anytime you want wherever you want. No need to own music.

30. The 3rd phenomenon Networking - People like us - Activation links - Interpersonal links - Influence nodes

31. The 3rd phenomenon The network: new sense of proximity and distance Source: semio factory personal proximity+ CLOSE ONES COUSINS geographic proximity+ geographic proximity+ DISTANT ONES STRANGERS

32. The network: new sense of proximity and distance Internet makes relations at a distance possible (the most useful and efficient human relationships): - “proximity” not related to geographic distance but to shared values and meanings - at a « distance » that allows beyond imagination openness, without even having to move and enabling new gatherings and relationships models Internet is the place for “gratuity” : a new sense of service, helping each others.

33. People like us A new category of people considered as « close ones ». The group against grren washing on ning is a community of interests at the cross-road between professional and personal boundaries

34. Activation Networks We can identify people who are useful at a certain moment, by their tags A new application « fav mapper » allows connections between us and people like us using specific interest tags.

35. Interpersonal Networks People are more or less distant, according to their information exchanges Source:mp6 Relations between members of a twitter network, over a few weeks

36. The Influence nodes It is important to analyze who is at the network junctions and facilitating the information spread Source:mp6 The information spreading network of two candidates for the American Presidency

37. 4th phenomenon Collective automation: - Shared activity spaces - Action communities - Open access - Geolocalisation - Technological automation Veronika Spierenburg

38. the 4th phenomenon Groups of people acting as action communities Each person belongs to several communities but is only engaged in one action at on given moment and place. This is where the notion of action community is coming from: a community engaged in the same action, with the same vision and direction The challenge for these : becoming more autonomous.

39. Shared activity spaces An activity space is a platform where a group or virtual communities sharing common interests or joint activities can access Google open office

40. Action communities Taking control of our life in a responsible and collaborative manner … American express open forum

41. Open access Communities organize themselves around the realization means: money, information, people …are essential necessities …that can be shared Wall street journal community

42. Geolocalization Interaction in the real world facilitated Peuplade, un des premiers sites à favoriser le passage au réel grâce à la géolocalisation.

43. Technological automation Automating a system to its highest performance level ZIPCAR provides automated sharing