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Tapping the Power of Video

Tapping the Power of Video. www.educationusa.state.gov. Why is video so powerful?. More dynamic More visually stimulating More engaging More likely to get a response A call to action, a motivator

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Tapping the Power of Video

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  1. Tapping the Power of Video www.educationusa.state.gov

  2. Why is video so powerful? • More dynamic • More visually stimulating • More engaging • More likely to get a response • A call to action, a motivator IMPORTANT: we remember 10% of what we read, 20% of what we hear, 30% of what we see, and a whopping 50% of what we hear AND see! www.educationusa.state.gov

  3. Useful Types of Videos Viral Videos • A "viral" video is a video clip which gains widespread popularity through the process of Internet sharing, typically through email, mobile messages, blogs and other media sharing Corporate and Social Videos • Tell your brand story and connect with your audience with corporate and social videos. Each engage viewers in emotional and inspiring ways. www.educationusa.state.gov Source: http://thinkcreativemediaworks.com/corporate-and-social-videos

  4. Prairie Dog www.educationusa.state.gov

  5. Viral Videos– Susan Boyle www.educationusa.state.gov

  6. David After Dentist www.educationusa.state.gov

  7. Charlie Bit Me EducationUSA.state.gov

  8. Lady Gaga First to have over 1 billion video views EducationUSA.state.gov

  9. Corporate Apology Videos www.educationusa.state.gov

  10. Domino’s Apology www.educationusa.state.gov

  11. Toyota Sticky Pedal Apology www.educationusa.state.gov

  12. Types of Videos Social Videos • Documentary style social videos add relevant content to websites and social media networks. People inform each other about their activities by providing them with updates continually. Educational/Training Videos • Videos can be a great addition to a company's safety training program, is a very effective medium for training employees. The new millennium has seen a notable increase in the number of training solutions offered in the form of video and on-line courses. Video can provide significant training potential. www.educationusa.state.gov Source: http://thinkcreativemediaworks.com/corporate-and-social-videos

  13. Testimonials Testimonial Videos • In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities. Source: http://thinkcreativemediaworks.com/corporate-and-social-videos

  14. Testimonial Video Examples

  15. Musical Videos: (in College Admissions) • Why I Chose Yale • GVSU Lipdub EducationUSA.state.gov

  16. Center videos EducationUSA.state.gov

  17. Zaki’s story EducationUSA.state.gov

  18. Paid Video Services—Online Video Platforms • Brightcove • US Dept of State • Fox • Kaltura

  19. Top 10 video marketing tips 10. Get the right equipment, e.g. FlipCam, camcorder 9. Have good lighting, makes it look professional 8. Brainstorm a useful, catchy, powerful title/tag 7. Make an outline of your key points 6. 1st 30 seconds are key—getting attention 5. Look directly at the camera-engage 4. Be yourself, be authentic, be transparent 3. Have a clear call to action 2. Edit video appropriately & upload to YouTube 1. Disperse video across multiple platforms Source: Katie Freiling http://katiefreiling.com/video-marketing/

  20. New Uses for Videos in EducationUSA EducationUSA.state.gov

  21. Creating Unique Playlists for Center Pages or Host Orgs EducationUSA.state.gov

  22. Custom Players/Playlist EducationUSA.state.gov

  23. Having Your Video Edited/ “Brandonized” • Fulbright Belgium example: EducationUSA.state.gov

  24. Multimedia Request Portal EducationUSA.state.gov

  25. African Advisers Video DVD EducationUSA.state.gov

  26. EdUSA Connects Sessions EducationUSA.state.gov

  27. Vod (Pod)casts EducationUSA.state.gov

  28. Best Practices: Video Projects • Sending video files via Dropbox / yousendit • Adding our EducationUSA touch • Creating playlists • We can give you embed codes to use on your center pages or host organization sites • Video archive page

  29. Questions & Thanks Marty Bennett EducationUSA Marketing Coordinator Institute of International Education mbennett@educationusa.info : www.educationusa.info Skype:  iiembennett Twitter: @EdUSAtips Blog: http://marketingeducationusa.blogspot.com Facebook: http://facebook.com/martybennetthttp://facebook.com/EducationUSA EdUSA Connects:  http://edusaconnects.acrobat.com/martybennett/

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