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The Future of Luxury

The Future of Luxury. Panel #8. A Global Player In Our Industry. 97,500 employees including 5,800 R&D engineers and technicians. 320 sites located in 34 countries . Group revenues: €b18 with 5.1% Annual R&D investment : € b 1. 500 patents filed in 2012. We Make Stuff For Cars.

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The Future of Luxury

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  1. The Future of Luxury Panel #8

  2. A Global Player In Our Industry • 97,500 employees including 5,800 R&D engineers and technicians • 320 sites located in 34 countries • Group revenues: €b18 with 5.1% Annual R&D investment : €b1 • 500 patents filed in 2012

  3. We Make Stuff For Cars Headrest • Plastic body panels Instrumentpanels Complete exhaust lines Cover Padding Doorpanels Manifolds Centerconsoles • Modules Catalytic converters Frames Decoration Commercial vehicles Composites Mechanisms Cockpits Diesel particulate filter Acoustic modules Mufflers

  4. And many others globally… A Segment C Segment D/E Segment F/SUV Segment B Segment MPV C/D Segment

  5. What is Luxury? The Future or Luxury

  6. Webster says: lux∙u∙ry : noun\ˈlək-sh(ə-)rē, -zh(ə-)rē\ : a condition or situation of great comfort, ease, and wealth : something that is expensive and not necessary : something that is helpful or welcome and that is not usually or always available

  7. Luxury Products May: • Be expensive • Be rare or exclusive… elitist • Be an expression on individuality • Reveal authenticity and craftsmanship • Represent accomplishment • Be a measure of health and available time

  8. Luxury • Is an emotional reaction to external sensory information (confident, connected, inspired) • How one feels about a product or service AND about themselves in an experience • Is subjective • Evolves

  9. It is a Sensory Experience

  10. It is a Sensory Experience

  11. It is a Sensory Experience

  12. In a restaurant the product we buy is not just “food” Company Light Touch Sound Harmony Service Tableware Atmosphere Colors Taste Comfort Smell

  13. It is a Sensory Experience

  14. Luxury is Subjective

  15. Luxury Evolves BMW 750L Mercedes S430 Adaptive Cruise Control Stability Control Infiniti FX35 Lane Departure Warning Volvo S80 Blind Spot Monitor Ford Fusion SE Mazda 6 Ford Focus ZX3

  16. The Job of the Designer • Understand key brand design elements • Understand consumer needs and trends • Source materials • Innovate new solutions To elicit emotions through sensory experiences

  17. 2020 Megatrends Meaningful Premium Human Plus Era of Change Oasis China Leads

  18. 2020 Megatrends Oasis Meaningful Premium HumanPlus Era of Change China Leads

  19. Authenticity of Materials

  20. UltraPremium

  21. OasisSeat

  22. The Future of Luxury is a personal experience that connects all of the senses.

  23. Next step : Design NOT the object, Design the emotional response but the consumer experience.

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