1 / 6

Marketing 12

Marketing 12. The Marketing Mix. The 4 P’s. Price : list price, discounts, allowances, payment period, credit terms Place : Channels, Coverage, Assortments, Locations, Inventory, Transportation, Logistics Product: Variety, Quality, Design, Features, Brand Name, Packaging, Services

joella
Download Presentation

Marketing 12

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing 12 The Marketing Mix

  2. The 4 P’s • Price: list price, discounts, allowances, payment period, credit terms • Place: Channels, Coverage, Assortments, Locations, Inventory, Transportation, Logistics • Product: Variety, Quality, Design, Features, Brand Name, Packaging, Services • Promotion: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing

  3. The Marketing Mix • Product – Offers the right good, service, or experience • Price – Controls perceived value and satisfaction • Place – Allows customers easy access to product and support • Promotion – Communicates the offer and the value proposition

  4. Market Positioning • Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the mind of the buyer

  5. Value Proposition • The full positioning of the Brand and the full mix of benefits on which it is positioned.

  6. Nike ‘I Feel Pretty’ Advertisement • The Nike Tennis ‘I Feel Pretty’ Advertisement combines femininity and athleticism. Consider the target market for advertisement. Who is Nike trying to create a relationship with? Why would combining femininity and athleticism would be important to that market?

More Related