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Design Principles

Proximity Keep items that are related with each other together, keep others far, far, away Do NOT leave a blank line between a story title and the story. They are related, keep them together! Use Keep items that are related with each other together, keep others far, far away.

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Design Principles

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  1. Proximity • Keep items that are related with each other together, keep others far, far, away • Do NOT leave a blank line between a story title and the story. • They are related, keep them together! • Use Keep items that are related with each other together, keep others far, far away. • Use white space to provide distance between unrelated items. • Font Families • There are three major font families • Serif-font with a foot • Example: San Serif-font with out a foot • Example: Arial • Fun—all other fonts • Example: Design Principles Lisa Groff April 16, 2013

  2. Contrast • Visual attraction on the page. • Keep elements the same or very different. • Make darks dark and light items light. • Make big items bigand smallitems small. • Place light text on a dark background and place dark text on a light background. • Repetition • Aim for consistency. • Repetition will strengthen the reader’s sense of recognition • Repeat elements through your document? • Repeat fonts, font sizes, colors and graphics. • Alignment • There are 4 alignments: • Left-Use for large blocks of texts that need to be read. This is a traditional style. • Right-use for titles and small amount of text. This is funky. • Centered-Use for titles. Is formal. • Block-Use in News papers

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