欢迎 Market Your Company: The Silicon Valley Model By Shirley Xiao-Li Lin 林筱莉

1. 欢迎 Market Your Company: The Silicon Valley Model By Shirley Xiao-Li Lin 林筱莉 Founder/CSO, WooMeOver Shirley@woomeover.com

2. Get Your Company Known • So you have attended all kinds of domestic and international trade shows and you have glossy brochures too. • But why is your website still hard to find on Google? Market Your Company - the Silicon Valley Way

3. Package Your Company • Website is your packaging. • Branding is crucial in global market and global marketing. • Hire the website experts to revamp your English website. Market Your Company - the Silicon Valley Way

4. Market Your Company • Strong demand for software & web development • Put strong project management process in place. (cost/time estimate, Gantt Chart, etc.) • Ensure your communications channels are most effective to suit your customer’s demand • Market your services via Elance, KillerStartup, FreelanceNation… • Enable your customers to find you Market Your Company - the Silicon Valley Way

5. Resources • Tap into the leading Web technologies in Silicon Valley - the leader in Web 2.0. • There are huge talents here who are bi-lingual • Send employees to S.V. for advancement training. • Immense resources are available in Silicon Valley through government, education institutions, private corporations. Market Your Company - the Silicon Valley Way

6. Technology Flattens the World • Take advantage of the “free” offering - tune in to the “culture” of S.V. • The world is inexpensively flat thru webcasting. • Webcasted content is extremely rich, in all technology related space – Webguild(www.webguild.org),BNET, CNET, STIRR(www.stirr.org), Veodia, Ustream, Google, etc. • Inform, educate and encourage employees to participate “live” webcasting, overcome time difference. • Organize “team watching” and discussion groups to facilitate employee participation Market Your Company - the Silicon Valley Way

7. Bridging is two way traffic • Silicon Valley’s leading edge in continuous innovation in technologies is deeply rooted in its “culture”. • Jiang-su’s fast pace in expanding software development working side-by-side with Silicon Valley can create enormous opportunity. • SDForum opens one of the lanes to the bridge. Market Your Company - the Silicon Valley Way

8. Center of actions for networking (Several thousands very active professional organizations) • Professional Organizations: (.org) • SDForum, SVASE, MeetUp, Webguild, Stirr.. • Stanford, Berkeley, MIT, Harvard alumni communities • Asian Professional Organizations: • AAMA, HYSTA, MonteJade, CIE… • Taida, Beida, Jiao-da, Tsing-hua, Fu-dan, Nan-kai… Market Your Company - the Silicon Valley Way

9. Thank You! 謝 謝! 請多指教!