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Function of Design in Society Design and its applications. What is Product Design?. Product design is concerned with the efficient and effective generation and development of ideas through a process that leads to new products .
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What is Product Design? Product design is concerned with the efficient and effective generation and development of ideas through a process that leads to new products. Product Designers conceptualizeand evaluateideas, making them tangible through products in a more systematic approach. Their role is to combine art, science and technology to create tangible three-dimensional goods. This evolving role has been facilitated by digital tools that allow designers to communicate, visualize and analyze ideas in a way that would have taken greater manpower in the past. Product design is sometimes confused with industrial design, industrial design is concerned with the aspect of that process that brings that sort of artistic form and usability usually associated with craft design to that of mass produced goods. More: http://www.rotovision.com/images/294036124X.pdf
Product Design Case study: • “Expo Bike” • by Carl Liu
Juicy Salif Squeezer designed by Philippe Starck Function: this product is used for extracting the juice of a lemon or orange. To use it you have to cut your lemon in half and press it down on the top half of the product. By turning and pressing down on the lemon, the juice is forced out onto a series of V-shaped channels which run down the body of the squeezer to flow off the point at the base of the body. The product does not separate the pips from the juice. This lemon squeezer has achieved cult status with people buying it just to have one of their own. It is one of the best known designs of the 20th Century and is frequently mentioned in books about contemporary design. Materials - Cast Aluminium Measures 29cm x 14cm - Cost £26.95 (2000)
Juicy Salif Squeezer designed by Philippe Starck Starck was inspired by the shape of a squid. The product has three legs which are long like a squid’s but look sharper and more angular. The squeezer looks more like a science fiction spacecraft than a squid. It is streamlined, as if built for speed. The polished surface highlights the ribs on the body, creating an attractive striped look with darker tones in the recessed areas. Starck sees this object more as a small piece of sculpture than something to use in the kitchen. The squeezer is made from polished aluminium, but a later version was produced which had a matt grey look. The body is supported by three long tapering legs. The space between them is where a glass is placed to collect the juice. At the end of the legs there are small plastic feet. These stop the aluminium legs scratching the work surface and keep the squeezer in one spot when it is being used.
Architectural Design • Homework • Who designed the Esplanade? • Why was the Esplanade built? For what purpose? • What was the concept behind the Esplanade’s physical design? • What are the features of the Esplanade?
