Presentation by Abdul Waheed Khan Assistant Director-General for Communication and Information

1. Media reversing the progression of HIV and AIDS The Ugly, the Bad and the Good Presentation by Abdul Waheed KhanAssistant Director-General for Communication and Information UNESCO AIBD International Seminar on Media Partnership to combat HIV and AIDS

2. Good media Media reversing the progression of HIV and AIDS • Professional standards, sensitive to human rights • Credible reporting, proper understanding and research • Editorially objective and independent • Public service oriented

3. Media reversing the progression of HIV and AIDS Media capacity challenges • Professional, editorially independent standards • Basic reporting, investigative and ICT skills • Deep understanding about HIV and AIDS • Appreciation of the role of the media

4. Media reversing the progression of HIV and AIDS HIV and human rights • Sexual violence and coercion of women • Harmful beliefs and abuses • Violating rights to information In sub-Saharan Africa, women make up almost 60% of adults living with HIV

5. Media reversing the progression of HIV and AIDS The Behaviour Challenge • Evidenced information influences change • Social and behavioral change • Review of media professional and ethical standards in support of human rights

6. Media reversing the progression of HIV and AIDS UNESCO's strategy for responding to HIV and AIDS • Advocacy and support for informed policies and practices • Policy and Programmatic Guidance • Technical Support and Capacity Enhancement • Coordination and Harmonisation • Monitoring, Assessing and Evaluating Progress

7. Media reversing the progression of HIV and AIDS UNESCO CI Sector responding to HIV and AIDS Supporting universal human rights: • Freedom of speech and press • Respect for diversity Main thematic areas of work include: • Capacity-building of key stakeholders • Fostering and building partnerships “Empowering people through the free flow of ideas by word and image, and by access to information and knowledge.”

8. Media reversing the progression of HIV and AIDS UNESCO CI Sector responding to HIV and AIDS • Working with and through • media organizations • media training institutions • civil society groups • people living with HIV and affected by AIDS • national AIDS authorities

9. Communications on HIV and AIDS: • Rights-based • Gender-responsive • Age-specific • Culturally appropriate and using non-discriminatory and appropriate language and audio-visual content • Evidence-informed and scientifically accurate • Participatory, in particular involving people with HIV and other key populations vulnerable to the epidemic

10. Media reversing the progression of HIV and AIDS The Global Network of Young TV Producers on HIV and AIDS • improve professional competence of young television producers reporting on HIV and AIDS • mobilize long-term commitment of regional and sub-regional broadcasting and media training organizations Africa - Asia Pacific - Latin America and the Caribbean - Europe

11. Media reversing the progression of HIV and AIDS All media professionals must know • Unprotected sexual contact • Exposure to infected blood • Transmission from a pregnant mother with HIV infection to her child HIV is transmitted through the exchange of bodily fluids

12. Media reversing the progression of HIV and AIDS Prerequisite for good media reporting also apply to HIV and AIDS media reports Basic journalism and ICT skills Human rights considerations Sensitive to norms and beliefs Ability to follow developments

13. Media reversing the progression of HIV and AIDS What can media organizations do? Staff awareness period and discussion Establish standard reporting guidelines and style usage Work place procedures

14. Media reversing the progression of HIV and AIDS Thank you for your attention.