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Des Burke-Kennedy - Marketing & Media Chairman

Des Burke-Kennedy - Marketing & Media Chairman. NEW MEDIA &YOU & YOUR FEDERATION. STARTING POINT ..... 7 Billion – Earth’s population 5 Billion – Have a Mobile Phone 2 Billion – Connected to the Internet. Des Burke-Kennedy - Marketing & Media Chairman.

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Des Burke-Kennedy - Marketing & Media Chairman

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  1. Des Burke-Kennedy - Marketing & Media Chairman NEW MEDIA &YOU & YOUR FEDERATION

  2. STARTING POINT ..... • 7 Billion – Earth’s population • 5 Billion – Have a Mobile Phone • 2 Billion – Connected to the Internet

  3. Des Burke-Kennedy - Marketing & Media Chairman

  4. Des Burke-Kennedy - Marketing & Media Chairman 100 hrs uploaded every minute 6 Billions hrs viewed per month 3 Billion Searches per mth ONLY GOOGLE IS BIGGER ! Has your Federation got a YouTube Channel ?

  5. Des Burke-Kennedy - Marketing & Media Chairman 1.1 Billion active Facebook Users 680 Million Mobile Facebook Users 50% Log on EVERY day 75% live outside the USA Fastest growing Demographic – 45/54 age group !

  6. Des Burke-Kennedy - Marketing & Media Chairman 555 million active Users 1 Billion Tweet every 5 days 2.1 Billion searches every 24 hrs 3 million Websites have a Tweet button

  7. Are we using the Power of our own Numbers ? Des Burke-Kennedy - Marketing & Media Chairman • THE STARTING POINT ..... • 63,850,000 - Active Participants in our Sport ! (Est 2013) • 88 – National Affiliated Federations • 7 - Sports Disciplines represented • 100% - Volunteers make it happen • 1959 - Long Well Established History since our foundation We need all to help promote our Sport via the following ……

  8. EVENT IDENTITY Webcasting to build our fan base Des Burke-Kennedy - Marketing & Media Chairman World Cup Virtual Studio

  9. Event Promotion to build our fan base Des Burke-Kennedy - Marketing & Media Chairman

  10. Expand recognition to strengthen our Olympic ambitions Des Burke-Kennedy - Marketing & Media Chairman

  11. Des Burke-Kennedy - Marketing & Media Chairman NEW MEDIA & YOUR FEDERATION & supporters How do we rate ?

  12. NEW MEDIA & YOUR FEDERATION Our Own Federation Websites TAGS & Search Engines progress ___________ Many Federations have Websites but …

  13. NEW MEDIA & YOUR FEDERATION Our Own Federation Websites How about the following : Is your Federation URL listed on thewww.iwwfed.comsite ? Does your Federation Website have Links to our other relevant Federation sites ? Does your Federation have an active FaceBook page ? Does your Federation Website have FB & Twitter buttons / connections ? Did your Federation Website have recent Search Engine Optimisation ?

  14. NEW MEDIA & YOUR FEDERATION Our Own Federation Websites IS YOUR FEDERATION LISTED ON IWWFED.COM ? IN FACT - ONLY 47% OF 88 FEDERATIONS HAVE A FACEBOOK LINK SHOWN ON IWWFED.COM ? IN FACT - ONLY 17% OF 88 FEDERATIONS

  15. Des Burke-Kennedy - Marketing & Media Chairman THE NEXT STEP FOR MAJOR SPORTS : Social Media Contract Clauses for Athletes • O Promote Sponsor on Twitter / FaceBook • O Athletes rewarded for endorsements per 1,000 followers ? • O Monthly Tweet quotas for Athletes ? • O Flickr & Instagram possibilities ! • Morality Clauses in contracts / Tiger Woods, etc ? NEW MEDIA & YOUR FEDERATION

  16. Des Burke-Kennedy - Marketing & Media Chairman INTEGRATION ESSENTIAL

  17. NEW MEDIA & YOUR FEDERATION EXAMPLE Lady GaGa : 40,662,786 Ronaldo : 22,847,207 Tiger Woods: 3,701,339 Usain Bolt : 3,146,291 Prof Green : 1,916,537 Lewis Hamilton: 1,794,986 Mark Webber : 825,201 Rory McIlroy: 700,000 TWITTER FOLLOWERS CREATE VALUE :

  18. NEW MEDIA & YOU “FOLLOWERS” Phil Soven 32,016 Harley Clifford: 22,179 Felipe Miranda: 20,894 Rusty Malinoski: 8,309 Rodrigo Miranda: 4,666 Will Asher: 2,148 Freddy Krueger: 1,569 Whitney McClintock 1,229 Thomas Degasperi: 1,097 Ryan Dodd: 1,009 Jaret Llewellyn: 868 Clementine Lucine: 775 Adam Sedlmajer: 665 MappleSkis: 280 Lady GaGa 40,662,786 Ronaldo : 22,847,207 Tiger Woods: 3,701,339 Usain Bolt : 3,146,291 Prof Green : 1,916,537 Lewis Hamilton: 1,794,986 Mark Webber : 825,201 Rory McIlroy: 700,000 SNAPSHOT - FOLLOWERS CREATE IMPACT

  19. NEW MEDIA & YOU “LIKES” Kelly Slater : 852,000 Shaun Murray : 6,768 Frederic von Osten: 6,189 Harley Clifford : 5,866 Austin Hair : 4,711 Angelika Schriber : 4,210 IWWF 3,013 Freddy Krueger: 1,465 SkiFly.com 622 Lady GaGa : 61,976,939 U2 : 16,318,434 Usain Bolt: 12,911,463 Maria Sharapova 11,000,000 Tiger Woods : 2,947,718 Lewis Hamilton: 1,687,977 Nautique : 111,659 Malibu : 94,619 MasterCraft : 60,404 SNAPSHOT – LIKES INCREASE AWARENESS

  20. BASIC FIRST STEP Des Burke-Kennedy - Marketing & Media Chairman CAUTION DON’T UNDERESTIMATE THE POWER OF THE CROWD GOOD & BAD NEWS TRAVELS QUICKLY WATCH OUT FOR INFLUENTIAL BLOGGERS AND REACT QUICKLY IGNORE SPAMMERS THEY DON’T SURVIVE LONG USE CONSERVATIVE MAILINGS ADDRESS COMPLAINTS QUICKLY SOCIAL MEDIA DEFINE YOUR SOCIAL MEDIA STRATEGY CLEAR VISION EACH FEDERATION APPOINT OFFICIAL For EVERY MAJOR EVENT

  21. Des Burke-Kennedy - Marketing & Media Chairman ‘Please Athletes FB & Twitter your news & updates Please Update your IWWF Federation online details ‘Please Appoint your Federation Social Media Officer ‘Please Actively support all our Major Events MANY OTHER SPORTS HAVE ALREADY PASSED THIS POINT

  22. Des Burke-Kennedy - Marketing & Media Chairman Good Luck to all in 2014 LIFT YOUR SOCIAL MEDIA EFFORT TODAY ! Let’s take another look at the end of the year and see the improvement  des@burke-kennedy.com

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