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The Mobile Experience At ryerson

Graham McCarthy Sally Wilson Digital Odyssey, June 11, 2010. The Mobile Experience At ryerson. Presentation Outline. Humble Beginnings Mobile Survey 2008 What we Learned What we Created Ryerson mobile Mobile Survey 2009 Library mobile now Statistics Upcoming Services

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The Mobile Experience At ryerson

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  1. Graham McCarthySally Wilson Digital Odyssey, June 11, 2010 The Mobile Experience At ryerson

  2. Presentation Outline • Humble Beginnings • Mobile Survey 2008 • What we Learned • What we Created • Ryerson mobile • Mobile Survey 2009 • Library mobile now • Statistics • Upcoming Services • What we might want to do

  3. FirstSteps

  4. Our humble beginnings… SMS from the catalogue (circa. May 2007) Ryerson Library Mobile (circa. Fall 2008)

  5. Mobile Survey – Nov. 2008 811 responses, primarily undergraduate

  6. Top 4 Uses 85% 94% 63% 38%

  7. Top Internet Uses 11% 46% 10% 13%

  8. What will your next phone be?

  9. Mobile SurveyNovember 2008 • Book Study Rooms • Check hours and schedule • Check borrower record • Search Catalogue • Over half wanted to search for articles • Slightly less than half – read ebooks

  10. What we learned • Approximately 20% of our population had Internet-enabled smart phones • Potential for most of our population having these phones within 3 years • Data plan costs are a deterrent to use • We should be looking at personalized services

  11. Library mobile • Development • November 2008 to February 2009 • (ongoing maintenance) • Staff Involvement • 2 librarians

  12. Ryerson Library mobile - Hours

  13. Ryerson Library mobile – Book a Room

  14. Ryerson Library mobile – Catalogue

  15. Ryerson Library mobile – Laptops

  16. Ryerson Library mobile – News

  17. Ryerson Library mobile – Research Workshops

  18. Mobile DevelopmentsStudents wanted more than just access to library resources… Ryerson Library mobile http://m.library.ryerson.ca/ Ryerson mobile http://m.ryerson.ca/

  19. Ryerson mobile • Planning • February to April 2009 • Development – PhaseI • May to August 2009 • Launch • September 14th 2009 • Staff Involvement • Managers: • 2 librarians • Development: • 2 web programmers • Computer Science and Image Arts students • 1 graphic designer • Image Arts student • Marketing, Student Focus Groups • SIFE Ryerson (a variety of MBA’s and undergrads from the Business School) • Advisory Roles • Director of Innovation, Office of the President • Director of Application Development, CCS (Central Computing)

  20. Reasons for Library’s Involvement in Ryerson mobile

  21. Ryerson mobile - Profile

  22. Ryerson mobile - Directory

  23. Ryerson mobile - Schedule

  24. Ryerson mobile - Library

  25. Ryerson mobile – Find a Computer

  26. Ryerson mobile – Book a Room

  27. Ryerson mobile – Campus News

  28. Ryerson mobile – Campus Map

  29. Importance of Involvement Benefits • Actively participate in a cross campus initiative • Library can do more than just books • Strengthening Ties • Faculties & Administrative Departments • Doing what librarians do best • Enriching student learning experiences

  30. 2009 Mobile Survey • Ran from Nov. 9 – 20, 2009 • 760 responses

  31. Ownership of Internet Capable Mobile Devices

  32. Types of Devices Owned

  33. Importance of WiFi

  34. What library services do you use on your mobile device? • Book a Room • Library Hours • Check Catalogue • Check Fines/Borrower record • Check Computer availability

  35. 47% of respondents with internet-capable mobile devices don’t know that Library has mobile services

  36. Do you own a dedicated ebook reader?

  37. New Mobile Library Services Requested • Find articles • Download ebooks • Check out books • Contact a librarian for research help

  38. What we learned from this survey • Increase in ownership of internet-capable mobile devices more than we expected • Device ownership fragmentation • Free wifi is very important • Need to do something about ebooks for mobile devices

  39. Library mobile – June 2010 • Search for Articles • News blog • Iphone catalogue

  40. Articles

  41. Mobile News Blog

  42. iPhone optimized Catalogue

  43. What are our statistics telling us? • PercentMobile • Google Analytics • WebTrends • Home-grown systems

  44. PercentMobilewww.percentmobile.com

  45. PercentMobile

  46. Google Analytics

  47. Google Analytics – Devices

  48. WebTrends

  49. Ryerson Mobile Usage (Sept. 14, 2009 – Apr. 23, 2010) (3,276 Unique Users)

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