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Emily Gartland and Debra Ferris GSA Fleet Safety and National Safety Council

Emily Gartland and Debra Ferris GSA Fleet Safety and National Safety Council . July 13, 2010. This presentation was made in collaboration with the National Safety Council. Embrace Life . This presentation was made in collaboration with the National Safety Council.

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Emily Gartland and Debra Ferris GSA Fleet Safety and National Safety Council

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  1. Emily Gartland and Debra FerrisGSA Fleet Safety and National Safety Council July 13, 2010 This presentation was made in collaboration with the National Safety Council

  2. Embrace Life This presentation was made in collaboration with the National Safety Council

  3. Crashes are No Accident • 6,420,000auto crashes in the United States in a year • 98% of crashes are caused by human error • Every...5…seconds.. a car crash occurs

  4. Costly in Dollars • $230 Billiondollars annually in the US • The average company pays $740 for every employee each year in off-the job injuries including coast associated with absenteeism, health care and productivity and unscheduled work interruptions

  5. Costly in Lives • 115 people die every day in vehicle crashes in the United States - one death every 13 minutes. • Leading cause of death ages 1-44 • Driving is your most dangerous daily activity- treat it that way

  6. Top Six Human Driver Errors • Failure to wear a seatbelt • Excessive speeding • Distraction/inattentiveness - eating, drinking, smoking, radio, cell phone.. • Incorrect assumptions about other drivers • Tailgating/not leaving enough space between vehicles • Not checking traffic before pulling out or crossing lanes

  7. Three Types of Driver Distraction Visual – eyes off the road Crash risk up to 1.5x Mechanical – hands off the wheel Crash risk up to 1.6x Cognitive – mind off driving Higher risk due to brain overload and selective attention.

  8. Combining Distractions Combination of visual and mechanical Crash risk up to 3.8x Combinations of visual, mechanical and cognitive Generally highest risks 3x-23x Reading 3.4x Reaching for a moving object 8.8x Turning around in seat 8.8x Texting 8-23x Cell phone conversations 4x

  9. Distraction Risk vs. Duration Most are low risk - eating, drinking, listening to radio, passengers High frequency and duration Some are higher risk - reading, putting on makeup, reaching for something Infrequent or for short durations Cell phone use causes the most crashes since it’s high risk and a lot of people are doing it for an extended period of time.

  10. Cell Phones: A Distraction Like No Other Talking on cell phones increases crash risk 4x More than 100 million people are talking while driving 11% of all drivers at any moment Result: 1.4 million crashes/year (25% of all crashes) are caused by cell phone use.

  11. Brain Overload The parietal activation associated with driving decreases by 37% with sentence listening. Brain imaging scientists liken this to plugging in an iron and a hairdryer at the same time, causing brownout.

  12. Inattention Blindness What a driver in a simulator saw when not using a phone. What the same driver saw while on a phone conversation.

  13. TUNNEL VISION Frame of vision of drivers not using a phone. Frame of vision of same drivers during phone conversations.

  14. No Such Thing as “Multitasking” • Driving and talking on a phone requires the brain to • switch back and forth between these tasks. • There is a “reaction-time switching cost” • One task “primary” and the other “secondary.” • When driving is a secondary task for the brain, driving becomes impaired.

  15. Hands-free Devices do not Reduce the Risk • 23 studies reported negative effects of cell phone use on handheld phones. (Horrey & Wickens, 2006) • 33 studies found effects in reaction time, speed, headway and lateral lane position, for hands-free phones. (Caird, et al., 2008)

  16. FAQ With a passenger: You can rely on many non-verbal cues to understand the other person Passengers can see your driving environment Passengers can serve as an additional lookout for hazards As a result, passengers actually reduce crash risk for adult drivers – not true for novice teen drivers Isn’t it just as dangerous talking to a passenger?

  17. Texting while Driving • Texting while driving = 6 times more likely to result in an accident than driving while intoxicated • Texting while driving brings eyes off the road an average of 4.6 out of 6 seconds • At 55 MPH, one would travel the length of a football field, including the end zones, without looking at the road

  18. Executive Order 13513October 1, 2009 FEDERAL LEADERSHIP ON REDUCING TEXT MESSAGING WHILE DRIVING Prohibits federal employees from texting behind the wheel while working or while using government vehicles and communications devices

  19. Solutions to Change Behavior New policies and laws and strong, visible enforcement of those laws. Cell phone bans in organizations to reduce work-related risks. Development of technologies to prevent calls and messages from being sent or received from moving vehicles. Widespread education to change social acceptance. Make it meaningful to each individual

  20. Implement Enforced Policy (or Exposed to Liability) Dykes Industries: $20.9 million International Paper: $5.2 million State of Hawaii: $2.5 million

  21. Technology Solutions Cellcontrol OBD trigger device, commercially available Key2Safe Driving An in car device that wirelessly connects with a cell phone through Bluetooth iZup (Illume Software) Launching soon, handset solution Zoom Safer Downloadable app currently available for RIM devices. Try Safety First A chip in phones similar to V chip in Televisions Guardian Angel Announced in April 2009 Jamming technology – FCC challenges DriveAssist (Aegis Mobility) Wireless network solution using GPS and WiFi Partnered with Nationwide Insurance

  22. Providing Education Increase understanding of the research Parents educate teens. Organizations & leaders educate employees. Peer-to-peer viral strategies for teens. Wireless industry reach customers and public. Legislators enact laws. Develop strategies to change the culture and make it socially unacceptable to use a cell phone while driving. Use emotion and personal stories.

  23. What this means to you personally • If all the people in the cars around you were your loved ones, how would that change the way you drive? • Everyone in the cars around you is somebody’s loved one- let’s look out for each other.

  24. We all Have a Story..

  25. No call is worth a life. Bailey, Merideth, Hannah, Sara and Katie Cady, 16 Erica, 9 Jean and Jay, 58 Jason, 38 Lauren, 17 Matt, 25 Frances, 13 Jordan, 18

  26. What You Can Do • Don’t talk on the phone or text while driving • Enact a policy covering your employees • Support legislation to enact bans on cell phone use while driving • Implement life-saving technology for yourself, workplace, and families • Educate people you care about

  27. Questions for Us?

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