Vice President, Worldwide Marketing, Aptean
Best known for her practical, cost effective marketing strategies, Julie Bevacqua is CDC Software’s Vice President of Global Marketing. Leading a strong global marketing team and overseeing a multimillion-dollar budget, she embraces change and diversity as a means to steer the company into a healthy future. Responsible for the creation and development of marketing strategies for the Atlanta-based company, she continues to earn recognition for her strategic thinking and innovative campaigns, aimed at a global audience. Web marketing and social media are a major focus for Julie Bevacqua. She worked toward increasing CDC Software’s online presence by utilizing strategic SEO campaigns, leading to greater web rankings and a year-to-year surge in web popularity. Throughout her strong marketing career, she has remained committed to implementing standardized marketing processes and better integrating the sales and marketing function for her company and their customers. A seasoned marketing professional, Julie Bevacqua’s background includes public relations, brand development, and demand generation. She has worked with companies, including Spectrum Signal Processing, Colligo Networks, and Hale! Marketing, and headed a software marketing venture, The Marketing Consultancy. Her media outreach campaigns have garnered tier 1 media coverage, including articles in The New York Times and Forbes Magazine, and she continues to keep abreast of new marketing opportunities through social media. Julie Bevacqua is a graduate of Simon Fraser University in metro Vancouver Canada with a Bachelor of Business Administration in Marketing and Human Resources. Ever innovative and eager to share, she publishes articles born out of her everyday marketing experiences on her blog, www.juliebevacqua.com.