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The Dilemma of ‘Flower’ Miles

The Dilemma of ‘Flower’ Miles. Diane Holt Queen’s University Belfast Anna Watson University of Surrey. Contribution of Flower Farms in Kenya. The contribution of Flower Farms. The Fairtrade Pyramid. source Fairtrade. Development Fairtrade Foreign exchange Trade not Aid

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The Dilemma of ‘Flower’ Miles

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  1. The Dilemma of ‘Flower’ Miles Diane Holt Queen’s University Belfast Anna Watson University of Surrey

  2. Contribution of Flower Farms in Kenya

  3. The contribution of Flower Farms

  4. The Fairtrade Pyramid source Fairtrade

  5. Development Fairtrade Foreign exchange Trade not Aid Lack of alternative exports Suitable climates Air vs. multiple road miles Food /Flower Miles Carbon Impact Road Transport Local Sourcing and regional development Production? Transportation? Environmental/Social/ Economic Trade Offs

  6. cost / benefit analysis of industry • Review current certification schemes in light of the new imperative on carbon impact. • overlap, uptake and adaptation • Using different certification standards as a ‘ladder’ of progress • Alternatives to reduce the 91% of emissions from air transport • Alternative product options and markets • relationship between the consumers’ ethical values and environmental motivations.

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