Brand Advertising Services Qatar

1. Why should you hire a branding agency for corporate branding in Qatar? justusandotto.com

2. Marketing Agency • If you are the CEO of a company and are looking for marketing services Qatar to brand renewal or a new brand, you need to ask yourself this question. If you are a marketing manager trying to convince the CEO that the help of a brand agency is the right step, then you should have good arguments on your side. Either way - the question is usually:

3. The benefits of a branding agency • A brand consultancy or branding agency (speaking brand consultancy plus design) offers valuable advantages over internal projects, freelance graphic artists or advertising agencies: 1. Strategic, unbiased perspective • Rebranding is not the type of project that can be successfully carried out by an internal marketing team - even the best marketing team will fail. A new brand requires a well-thought-out, strategic approach, as well as an objective outside perspective. It is unrealistic to expect a marketing team to make an objective brand assessment. After all, you made the brand what it is today - in need of revision.

4. It is also not possible for such a team to view your competition from an impartial point of view. Because what makes an internal marketing team so valuable for an organization (e.g. passion for your brand, commitment to your company and against the competition) also makes it unsuitable to reposition the brand objectively. Here old images of the enemy often weigh very heavily. • The core capability of a branding agency is to evaluate your competition and your brand impartially, critically and methodically well-founded and then realign your brand.

5. 2. Cross-industry experience • Most brand agencies have the advantage that they have already developed brands in many industries. An internal marketing team will always specialize in the respective branch of the company. Going branding requires a broader perspective. Firstly, because your brand (unlike your marketing) is not limited to the industry in which it operates. Brands go further and are often influenced by stakeholders from business, politics, social affairs, and culture. • Even more important: The cross-sector experience enables brand agencies to bring new ideas into industry. It is only thanks to this kind of fresh thinking and perspective that many brands can differentiate themselves from the competition. Therefore very important: just because an agency's portfolio does not include any direct experience in your industry, you should not rule it out as a partner.

6. 3. Unique and proven expertise • Because branding differs from marketing, the brand agencies offer unique expertise that you will not find in a digital advertising agency or in-house marketing team. • Branding agencies offer first-class audit, strategy, and identity services • The audit is crucial for the realignment. Very few companies have their own market research or strategy team. Only a few large advertising agencies offer these services of high quality. • Important to know: There is a big difference between a brand strategist and a marketing strategist. The latter is important to get the most out of your new brand after you launch it. But only a brand strategist has the methodological know-how to recognize differentiation opportunities within the competitive landscape and to corporate branding Qatar for long-term success.

7. Last but not least, the special type of design know-how required to create a powerful, concise and distinctive corporate design is difficult to find. Even talented graphic designers who have decades of design experience are able to create a great contemporary design, but not a distinctive, never seen and new corporate design. • If you commission a brand agency, on the other hand, you will receive a design team that specializes in the design of brand identities and does this every day. • This is very important because, beyond their individual skills, the team of a branding agency has already worked on dozens, if not hundreds, of corporate designs. In the course of these projects, they have developed an established process that has been continuously developed. • By hiring a brand agency, your company can benefit from the advantages of this process. The bottom line is that you avoid expensive and time-consuming loops and mistakes.

8. 4. Ongoing brand management • The value of a branding agency is retained long after your new brand is launched. First, all of your marketing efforts will be more effective - and therefore less expensive. • Furthermore, nobody will know your brand better than the agency that created it. With this deep familiarity with your market, your brand and your company, a brand agency can help you design powerful marketing campaigns - especially campaigns to strengthen the differentiation of competitors and to strengthen the positioning. • And especially nowadays, when it comes to marketing, nothing is more important than a coherent and positive experience across all touchpoints. A brand agency can support your company (for example, through “fire checks”) that your brand will remain reliably in the future.

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