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Hardwood Exports: A Global Perspective Michael S Snow Executive Director AHEC

Hardwood Exports: A Global Perspective Michael S Snow Executive Director AHEC. AHEC ’ s Global Reach. London. Washington, DC. Beijing. Osaka. Seoul. Mexico City. Hong Kong. U.S. Hardwood Exports 1986-2007. $ Million. World’s Leading Hardwood Lumber Exporters: 2007.

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Hardwood Exports: A Global Perspective Michael S Snow Executive Director AHEC

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  1. Hardwood Exports:A GlobalPerspectiveMichael S SnowExecutive DirectorAHEC

  2. AHEC’s Global Reach London Washington, DC Beijing Osaka Seoul Mexico City Hong Kong

  3. U.S. Hardwood Exports1986-2007 $ Million

  4. World’s Leading Hardwood Lumber Exporters: 2007 Source: Global Trade Atlas

  5. Growing Importance of US Hardwood Exports:Exports as a % of US Production Source: Hardwood Review,

  6. Red Alder Exports: Major Markets 2005-2007(Millions of Dollars) Source: GTA

  7. Value of Hardwood Lumber Exports to Japan1997-2007 ($ Thousand F.A.S. Value) Source: US Census Bureau

  8. Value of Hardwood Lumber Exports to Korea1997-2007 ($ Thousands F.A.S. value) Source: US Census Bureau

  9. AHEC/AF&PA Korea Office / September 2004 Interior Design Contests

  10. Architectural publications Published in 5 European languages, over 300,000 copies already distributed

  11. Architectural Seminars Featuring: architectural speakers, US hardwood projects, architectural media partners

  12. Architectural Seminars • Architectural media partners • Architectural speakers • US hardwood projects • Generating additional publicity

  13. China: Threat or… (Photo by Dr. Dave Cohen, UBC) ….opportunity? David Cohne, UBC

  14. US Hardwood Lumber Exports to China ($ Millions FAS value)

  15. Demand Drivers • Housing Privatization • Commercial Construction • Rising consumer wealth and sophistication; • Domestic and export oriented • manufacturing in furniture and interior fittings sectors; • Hospitality industry – 2008 Beijing Olympics/2010 Asian Games in Guangzhou

  16. Chinese GDP Growth 1999-2007 Pillars of Growth: • High levels of investment spending • Trade and Opening to world economy.

  17. Chinese Domestic Market • China Accounted for more than 20% of Global Economic Growth 2000-2007 • Second largest Automobile Market in the World • Largest Mobile Phone Market in the World • Estimated 10% of Population with “Middle Class” Purchasing Power. Represents 130 million consumers and growing!

  18. Hardwood Demand Driver I:Furniture

  19. China Furniture Production & Exports Billion USD • China National Furniture Association

  20. Greater China: Furniture Sector Chinese Furniture Export by Province 2006 (Million US$) Province Guangdong province accounts For over 50% of China furniture exports.

  21. Greater China: Furniture Sector Export Markets for Chinese Furniture in 2004 .

  22. Greater China: Furniture Sector Export Markets for Chinese Furniture 2007 .

  23. Hardwood Demand Driver II:Property Development

  24. Greater China: Property Development • Approximately 700 million square meters of finished construction each year • Flooring demand to hit 2.5 billion square meters in 2008 • Door and window market to hit 500 million units in 2008   Source: ITTO,

  25. AHEC Model Home: Shanghai

  26. 厨房：美国红橡木橱柜 Kitchen: American Red Oak Cabinets

  27. Hardwood Demand Driver III:Flooring and Secondary Manufactures

  28. China Flooring Production: 2002-2006 • China is the largest wood flooring producer & consumer • Account for 50% world flooring production. million m2

  29. US Hardwood Flooring Imports: Major Suppliers 2004-2006(Millions of Dollars) Source: GTA

  30. 2004-2006 China Door Production & Export United States is the largest export market for Chinese door, account for over 40% of the total export value. million USD

  31. What’s Next? • Will China become a major player in the lumber/veneer export markets? • How much growth left in the furniture industry? • Can Chinese plantations make them more self-sufficient in wood fibre?

  32. China’s rank in wood products global trade: • Production:Global Rank • Plywood #1 • MDF #1 • Blockboard #1 • Furniture #2 • Hardwood lumber #2 • Particleboard #3 • Softwood lumber #4 (higher than Sweden) • Finished Products Soaring • Imports #2 (after the USA) • Exports #1 Source: Wood Markets Inc

  33. Chinese Wood Product Exports:(Millions of Dollars/ 8 month totals) Source: World Trade Atlas

  34. China is a Low Cost Producer, But… Source: Wood Markets Inc

  35. World’s Leading Hardwood Log Importers Source: Global Trade Atlas

  36. US Hardwood Log Exports to China: 1997-2007(Thousands of Cubic Meters) Source: USDA-FAS

  37. China: Hardwood LogImports 2007 % Market Share Source: World Trade Atlas:

  38. China Domestic Timber Output Under NFCP Source: China Timber Import Export Co/IFSA Consulting

  39. Per Capita Wood Consumption In cubic meters per capita Source: China Timber Import Export Co/Hardwoodmarkets.com 2005

  40. Other Markets to Watch • Southeast Asia/Vietnam • Middle East • Latin America • India • **The EU**

  41. S.E. Asia: Market Overview Million US$

  42. VIETNAM U.S. Hardwood Log, Lumber & Veneer to VIETNAM Million US$

  43. 2 1 3 4 5 6 7 8 Establishment (company – enterprise) Picture of wood processing factories in VN Source: Ministry of Agriculture & Rural development

  44. Southeast Asia Conventions • 2008: Saigon ,Vietnam: • 600 Delegates from 17 countries • 38 US Hardwood Exporters • Trade and Design Media from 11 countries

  45. Hardwood Lumber Exports to Mexico Source: Global Trade Index

  46. Mexico: Hardwood Import Market Share Source: Global Trade Index

  47. Mexico Design Contest

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