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What the # is Twitter?

What the # is Twitter?. Sarah Mueller Veridian Credit Union @ SarahLMueller . @ veridiancu. The basics. Twitter is a microblogging social network that enables users to send and read 140 character messages called “tweets.”. The lingo. Tweet @Mention Retweet Hashtag Reply DM

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What the # is Twitter?

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  1. What the # is Twitter? Sarah Mueller Veridian Credit Union @SarahLMueller . @veridiancu

  2. The basics Twitter is a microblogging social network that enables users to send and read 140 character messages called “tweets.”

  3. The lingo • Tweet • @Mention • Retweet • Hashtag • Reply • DM • Feed • Follow

  4. The lingo • Tweet – 140 character message that is posted to Twitter. • @Mention • Retweet • Hashtag • Reply • DM • Feed • Follow

  5. The lingo • Tweet – 140 character message that is posted to Twitter. • @Mention – a direct public message to another user • Retweet • Hashtag • Reply • DM • Feed • Follow

  6. The lingo • Tweet – 140 character message that is posted to Twitter. • @Mention – a direct public message to another user • Retweet – to repost/forward the message • Hashtag • Reply • DM • Feed • Follow

  7. The lingo • Tweet – 140 character message that is posted to Twitter. • @Mention – a direct public message to another user • Retweet – to repost/forward the message • Hashtag – a way to source conversations using a term • Reply • DM • Feed • Follow

  8. The lingo • Tweet – 140 character message that is posted to Twitter. • @Mention – a direct public message to another user • Retweet – to repost/forward the message • Hashtag – a way to source conversations using a term • Reply – responding to a tweet • DM • Feed • Follow

  9. The lingo • Tweet – 140 character message that is posted to Twitter. • @Mention – a direct public message to another user • Retweet – to repost/forward the message • Hashtag – a way to source conversations using a term • Reply – responding to a tweet • DM – a direct message allows you respond privately • Feed • Follow

  10. The lingo • Tweet – 140 character message that is posted to Twitter. • @Mention – a direct public message to another user • Retweet – to repost/forward the message • Hashtag – a way to source conversations using a term • Reply – responding to a tweet • DM – a direct message allows you respond privately • Feed – constantly updating list of tweets • Follow

  11. The lingo • Tweet – 140 character message that is posted to Twitter. • @Mention – a direct public message to another user • Retweet – to repost/forward the message • Hashtag – a way to source conversations using a term • Reply – responding to a tweet • DM – a direct message allows you respond privately • Feed – constantly updating list of tweets • Follow – subscribe to another user

  12. Breaking down a tweet

  13. How do I get started? • Listen • Develop a strategy • Engage your customers

  14. Listen

  15. The importance of listening • What conversations are out there? • How are people talking about your business? • What need can I solve using Twitter?

  16. Listen • Find your keywords • Discover your hashtags • Set up monitoring tools

  17. Using Twitter Lists • Lists allow you to separate users into groups • Use lists to cut down the noise • Skim through to what you need to see

  18. Strategy

  19. Why should I use Twitter? • Humanize your brand • Keep customers informed • Answer questions and provide service

  20. Strategy Before starting, make sure you can answer the question “why am I using Twitter” • Customer service • Connect with industry experts • Build your brand • Offer exclusive deals

  21. Personality • Branded Profile • Veridian uses a branded profile but employees sign tweets with initials. • Personal Profile • Employees use a personal profile on behalf of a brand

  22. Personality in 140 Characters • Be a real person • Be authentic and transparent • Be fun • Add value • Retweet • Add media

  23. Engage

  24. Tips for success • Provide relevant engaging content • Twitter is a conversation, not a broadcast • Encourage your staff to interact with you • Ask customers to engage

  25. Measuring success • Quality over quantity with followers • Watch the performance of your content • Content earning clicks, RTs and Favorites • Use URL shorteners for easy access to data

  26. Warning! • Don’t talk about your business all the time • Don’t constantly advertise products/services • Don’t be argumentative • Be careful and use common sense

  27. When you run into trouble • Kill ‘em with kindness • Offer to help, then follow through • Response, even if the person can’t be helped, shows the Twitter community that you care

  28. Thank you! Sarah Mueller SarahLM@veridiancu.org @SarahLMueller Veridian Credit Union Facebook.com/veridiancu @veridiancu

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