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Chamber Extinction: How to Ensure Your Chamber is Here to Stay

Chamber Extinction: How to Ensure Your Chamber is Here to Stay. Twitter: @FrankKenny. Former Chamber President/CEO Doubled the size through Social Media Speaker - State, national, and international American Chamber of Commerce Executives (ACCE)

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Chamber Extinction: How to Ensure Your Chamber is Here to Stay

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  1. Chamber Extinction: How to Ensure Your Chamber is Here to Stay

  2. Twitter: @FrankKenny • Former Chamber President/CEO • Doubled the size through Social Media • Speaker - State, national, and international • American Chamber of Commerce Executives (ACCE) • Western Association of Chamber Executives (W.A.C.E.) • Chamber Executives of Ontario (CEO) • New England Association of Chamber Executives (NEACCE) • Northwest Chamber Leaders Conference (NWCL) • Author of 3 books • Faculty of U.S. Chamber Institute • MBA, Member of ACCE, W.A.C.E. FrankJKenny.com

  3. Free Gift! • FrankJKenny.com/resources Twitter: @FrankKenny FrankJKenny.com

  4. Chamber Extinction How to Ensure Your Chamber is Here to Stay Twitter: @FrankKenny FrankJKenny.com

  5. Twitter: @FrankKenny “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” – Charles Darwin FrankJKenny.com

  6. Data/Research Twitter: @FrankKenny • 2007 & 2012 Schapiro Reports - Real Value of Joining a Local Chamber of Commerce http://www.acce.org/news/2012/11/acce-news/survey-chamber-membership-is-effective-business-strategy/ FrankJKenny.com

  7. Chamber Relevancy “When consumers know that a business is a member of the local chamber, there is now a 49% increase in favorability toward that business (up from 44% in the 2007 study).”

  8. Twitter: @FrankKenny FrankJKenny.com

  9. “…two-thirds of consumers believing that being actively involved in the chamber is an effective strategy for enhancing a business’ reputation…”

  10. The Chamber’s Brand Twitter: @FrankKenny • …86% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development (82% in 2007). • “The results of the 2007 and 2012 Schapiro studies are clear: Positive perception increases among consumers and business owners when a business is known as a member of the local chamber of commerce…” FrankJKenny.com

  11. Relevancy to YOUR business? Twitter: @FrankKenny • Steve Snyder, W.A.C.E. 11,000 members answered this question. “On a scale of 1-9, with being highest… How relevant is the XYZ chamber to YOUR business?” High (7,8,9) - 39% Mid (4,5,6) – 43% Low (1-2-3) – 19% 1 of 5 members said not very relevant FrankJKenny.com

  12. 3 Mega-Trends Twitter: @FrankKenny FrankJKenny.com

  13. Mega Trend #1. Decline of the Marketing Funnel Twitter: @FrankKenny FrankJKenny.com

  14. Twitter: @FrankKenny FrankJKenny.com

  15. Twitter: @FrankKenny FrankJKenny.com

  16. Twitter: @FrankKenny FrankJKenny.com

  17. #2. The Exit of Qualified Workers Twitter: @FrankKenny FrankJKenny.com

  18. Economic DevelopmentDeath Spiral Twitter: @FrankKenny FrankJKenny.com Used with permission. Mark Lautman frankjkenny.com/chamber-pro-will-your-community-go-into-an-economic-development-death-spiral/

  19. Who’s going to tell your community’s story?

  20. #3. Time Poverty & Competition Twitter: @FrankKenny FrankJKenny.com

  21. 2 Updates Twitter: @FrankKenny FrankJKenny.com

  22. Update #1 Twitter: @FrankKenny • Inclusive Membership Model • Glenwood Springs • Clients/stakeholders • Keizer • La Habra • Gilroy • Manhattan • Semantics • Freemium FrankJKenny.com frankjkenny.com/6-reasons-to-consider-them-all-chamber-members/

  23. Update # 2 Twitter: @FrankKenny Media Company FrankJKenny.com

  24. Twitter: @FrankKenny FrankJKenny.com

  25. Twitter: @FrankKenny FrankJKenny.com

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  27. Twitter: @FrankKenny FrankJKenny.com

  28. Twitter: @FrankKenny FrankJKenny.com

  29. Twitter: @FrankKenny FrankJKenny.com

  30. Twitter: @FrankKenny FrankJKenny.com

  31. Twitter: @FrankKenny FrankJKenny.com 74,059 views

  32. Twitter: @FrankKenny FrankJKenny.com

  33. Be a Media Company Twitter: @FrankKenny FrankJKenny.com

  34. How to Ensure Your Chamber is Here to Stay? Twitter: @FrankKenny FrankJKenny.com

  35. Twitter: @FrankKenny “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” - Jack Welch FrankJKenny.com

  36. Discussion • Do CEO’s need to take more risks? • Boards? • Staff?

  37. Thank You! Frank@FrankJKenny.com http://FrankJKenny.com http://twitter.com/frankkenny http://www.facebook.com/Frank.J.Kenny.llc

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