Unit one ： Introduction of Business English

1. Unit one： Introduction of Business English

2. Teaching objectives: • After learning this section, the students are reqiured to: • grasp some of basic theories related to business; • grasp some important words and expressions; • have a better understanding of the relationship between English and the success of business; • understand briefly the history of business.

3. Text A • Brief History of Business

4. Think before you read: • 1. We are involved in business activities every day, but how well do you know about it? • 2. When did it start and in what form?

5. Understanding of the text • 1. What were the main wants of people and what kind of life did they lead a few centuries ago? • 2. According to the text, why could the merchants in the old days make great profits?

6. Analusis of the text • Words study: • 1. be concerned with： • be about与某事物有关，涉及某事物代 • 1．His latest novel is concerned with Africa. • 他最近的一本小说是关于非洲的。 • 2.〔Biz) The sales of the company is greatly concemed • with the whole staff. • 公司的销售是与全体员工息息相关的。

7. 2. fan out： • spread our from a central point作扇形散开 • The soldiers fanned out as they advanced.‘ • 士兵们向前推进时呈扇形散开。

8. 3. be confined to：（局）限于，（被）限制（封闭）在 • She was confined to bed for a week because of the flu. • 她因为感冒而被迫卧床一周。 • confine... to局限于某事上 • 〔Biz」Please confine your remarks to the company's • financial problems. • 请你把话题局限在公司的财务问题上。

9. Difficult sentences: • 1. Some students，especially those in western countries，work，perhaps by baby-sitting or tutoring in their spare time to earn money，or are supported by their parents who should make money，to buy something they want. • “some students”是主语，“work，perhaps by"，“are supported by"是两个并列谓 • 语。“especially in the foreign countries"是限制主语的定语。“who should make • money”是用来修饰介词宾语“their parents”的一个定语从句“to buy • something they want"是目的状语。

10. 2. Vital though these are to our emotional and physical well-being，they are free，and, we put no price on them. • 虽然它们对我们的身心健康非常重要，然而却都 • 是免费的，我们也从不能给它们定价。 • 这是一个复合词。"Vital though... well-being”中的vital放句首是为了强调这 • 是倒装结构，而主句则是“they are free，and we put no price on them

11. 3. The Silk Road丝绸之路 • Silk Road：Beginning in about 100 B. C.，a network of overland trade routes • developed to carry goods between Asia and Europe. The earliest，most direct，and • most heavily used route came to be known as the Silk Road，for the precious • Chinese cloth that was traded abundantly on it. The routes waxed and waned over • the centuries with changing political and environmental conditions. After the

12. 4. The Roman Empire罗马帝国 • an empire that succeeded the Roman Republic during the time of Augustus，who ruled from 27 B. C. to A. D. 14. At its greatest extent it encompassed territories stretching from Britain and Germany to North Africa and the Persian Gulf. After） • 395 it was split into the Byzantine Empire and the Western Roman Empire，which rapidly sank into anarchy under the onslaught of barbarian invaders from the north and east. The last emperor of the West，Romulus Augustulus（born c. 461），was） • deposed by Goths in 476，the traditional date for the end of the empire

13. Summary: Answer the following questions. • 1. According to the text, which people have to work/earn money? • 2. What were the main wants of people and what kind of life did they lead a few • centuries ago? • 3 ．According to the text why could the merchants in the old days make great • profits? • 4. Are there any things that we can obtain without money? What are they? • 5. What mattered most in the primitive society?

14. 6. Why was there the worry of hunger presented in the primitive society? • 7. How did people easedte day-to-day worry of hunger as civilization advanced? • 8. How did the division of labor and the beginning of trade emerge? • 9. What goods did the European exchange with others in the past? • 10. Why was the business between Europe and Asia limited throughout the Middle Ages?

15. Assignment: • Finish the exercises ] • Preview Tex B

16. Text B: • English and Busines Success

17. Think before you read: • 1. What’s the relationship between English and success of business? • 2. What can English contribute to the success of business? • 3. Does everybody need a certain level of English language skills, even if it’s basic?

18. Understanding of the text • Read the following statements and decide if they are true（T）or false (F) after you read the text once or twice. • （1）（ ）Nearly eight centuries later，Latin becomes an historical language known by a lot of scholars and students. • （2）（ ）English is too difficult to learn. • （3）（ ）There may be more East Asians speaking English. • （4）（ ）People can serve tourists better if they know even basic English. • （5）（ ）Not Hong Kong but Singapore has enough resources for agriculture.

19. Study the text in detailed • 1 a handful of少数，少量、 • We invited 30 people, but only a handful of them came.我们邀请了30 人,但是只到了几个人。 • 2 It is no longer the property of the English. It belongs to the world.它不再是英国人的财产，而是全世界的。 • He no longer smokes.他不再吸烟了。 • 3 thanks to sb.／sth.由于或因为（某人某事物） • The company has had a successful year，thanks mainly to the improvement in export sales. • 主要由于出口销售情况的改善，该公司今年生意兴隆。

20. 4 investment n.投资invest v.投资investor n.投资者 make a profit by careful investment谨慎投资以赚取利润 He invested＄1000 in an oil company.他在一家石油公司投资了1000美元。 • 5 improve vt改善，改良 • The post office aims to improve its quality of service.邮局锐意改善服务质量。 • 6 serve its customers服务其顾客 • The new shop across the road has taken away most of my customers.马路对面的那家新开的商店把我的大部分顾客都抢走了。

21. 7. economy: n. 经济economic a.经济的economics n.经济学 • The state of the economy is very worrying.目前的经济状况令人＋分担忧。 • 8 pour: vt.倾泻，涌入 • The fans poured out of the stadium cheering wildly.体育爱好者们欣熹若狂地从体育场中蜂拥而出。 • The government has been pouring money into the steel industry.政府一直在拨出巨款支持钢铁产业。

22. 9 sum n.金额，总数 • Huge'-Sums have been invested in this project.在这个项目中投入7大量资金。 • 10 doubt vt. n.怀疑，疑惑 • Do you doubt my word? 你怀疑我的话吗？ • No doubt he means to help, but in fact he just gets in the way.他确实是想帮忙，然而事实上却只是帮倒忙。 • 11 Neither Singapore nor Hong Kong has enough resources or space for agriculture or manufacturing. 既不……也不…… • The hotel is neither spacious nor comfortable.这旅馆既不宽敞也不舒服。

23. Think about the following questions • 1. Do you agree on the idea in the passage? Are you learning English for business? • 2. If you are good at English, what will it help you with your career in business? • 3. Why does English promote the success of business?

24. Assignment • 1. Go over what we learn in this text. • 2. Finish the exercises • 3. Preview Unit 2