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Social Media in 2013 & beyond #smwstartup101. Presented by :. CURRENT USE - Facebook. 1 BILLION USERS. Average user has 130 friends. 23% of users check Facebook 5 times daily. 25% of users: don’t bother with privacy settings . B2C results are 30% above average on Sundays.

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  1. Social Media in 2013 & beyond #smwstartup101 Presented by:

  2. CURRENT USE - Facebook 1 BILLION USERS Average user has 130 friends 23% of users check Facebook 5 times daily 25% of users: don’t bother with privacy settings B2C results are 30% above average on Sundays Auto-posting decreases likes & comments by 70%

  3. CURRENT USE - Twitter 200 MILLION ACTIVE USERS More search queries per month than Bing +Yahoo – 32 billion. 40% of people don’t actually tweet but simply dip into their timelines to keep tabs on what people are saying 55% of people access TWITTER on Mobile 53% of Tweeters recommend products

  4. CURRENT USE - Instagram 90 MILLION ACTIVE USERS Past 6 months – users increased by 724% Top 5 Most Popular Hashtags #Love #instagood #ME #tbt#cute 1138% increase in user engagement (more comments & likes) 40 million photos posted per day

  5. CURRENT USE – LinkedIN 187 MILLION USERS Took 6 years to add their first 50 million users; had 50 million in 2011 alone. Every second 2 new members join; 175,000 new profiles a day. 50% of Fortune 100 companies hire through LinkedIN 80% of members are decision-makers in their organization

  6. CURRENT USE – Other John Hopkins, Notre Dame, & Harvard are top schools for social media Over 50% world population is under 30 years old 20% of searches on Google each day have never been searched for before 97% of PINTEREST users are women

  7. WHAT COMES NEXT?

  8. Social SEARCH Imagine you search for an Italian restaurant – the search engine recommends 10 places in your city that your neighbors and friends have visited, shows feedback from them, provides deals, and even allows you to ask specific questions about the restaurants. Once you decide on a restaurant, the search engine allows you to ask the restaurant representatives and customers’ questions or book a table. Afterwards, you can leave a review about your experience---all within the same window and efficiency of sending a text message or tweet. Social search is a form of Web search which is centered around the Social Graph of the person conducting the search.

  9. Facebook Graph Search

  10. Bing Social Search

  11. Google Search plus your world

  12. Social Local Mobile space (“SoLoMo”) Around Me

  13. RAVES/RANTS in any city about: Local businesses Weather Traffic School/work life Government employees Dining experience Nightlife Fashion

  14. Up-to-second feedback on local current events, businesses, & activity. Helps others make everyday decisions.

  15. Localized Q&A

  16. Moments-based ads & deals

  17. Key takeways: Social search is next big web concept A lot of innovation in social-location-mobile space (SoLoMo) Startups need to differentiate themselves from big competitors to make it

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