1 / 14

Chapter 12

Ethics and Effects. Chapter 12. Ethics & Legality are intertwined In Electronic Media If Payola is illegal but a DJ is sure they won ’ t get caught Ethics is what keeps them from doing it For talk show hosts It is illegal for your talent to say anything obscene

kamil
Download Presentation

Chapter 12

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ethics and Effects Chapter 12

  2. Ethics & Legality are intertwined • In Electronic Media • If Payola is illegal but a DJ is sure they won’t get caught • Ethics is what keeps them from doing it • For talk show hosts • It is illegal for your talent to say anything obscene • If they do, you will be fined, BUT • Your ratings will skyrocket • Ad revenue will increase enough to offset the fine • Would you allow the talent to say obscene things?

  3. Ethical Guidelines • Many media organizations develop guidelines • For self-regulation • Radio-Television News Directors Association (RTNDA) • Developed Broadcast News Ethics Code in 1946 • Often rewritten to keep up to date • Department of Standards & Practices • AKA – Broadcast Standards • Independent department reporting to top management • Review program & ad ideas • Suggest changes to meet prevailing standards

  4. Ethical Considerations • Review the Ethics Rubric ( Page 335) • Making Ethical decisions • In a fast paced electronic media environment • Is not an easy task and covers • Fairness, Taste, Conflict of interest • Trust, Accuracy • These often require heavy & often quick thinking

  5. Many ethical decisions in the media • Involve responsibility to • Audience • Will they be deceived by this decision? • Each Other • When making deals & maintaining corporate credibility • Unethical behavior is tempting • Especially in “Hollywood” • Walking/Crossing the ethical line can result in quick money

  6. To do or NOT to do • That is the questions • Condom commercials on TV • Should they be allowed or banned? • Authors paying people to review their books • An actor saying they played hamlet • (Even if it was in a middle school play) • Overestimating box office $$$ to seem more successful

  7. Ethical Dilemma • You are the News director of a local news station • A hostage taker calls you & threatens to kill people • Unless you allow them to broadcast demands immediately • You don’t know what the demands will be • What do you do? • These are the types of decisions some media practitioners deal with every day

  8. Ethical Dilemma • Some of the elements • Media professionals deal with • Murkiness – I’m not 100% sure about this • Quick decisions – Hurry up Jones…NOW!!! • Pressure – What am I going to do? • Thin lines – So just how far should I go • Time & Place – When & where it’s appropriate • Technology – Photoshop it, (They’ll never know)

  9. Ethical Problems • Pg 338 • With your groups, review each of the problems • Explain how you would handle each situation • Be prepared to back up your answer

  10. Effects of Media • Media influence is extensive • Instant communication • Opinions, Emotions, Fads • Often result from Media • Practitioners try to downplay their effect on society • Violent, sexual content • While people blame them for deaths • Devin Moore, Columbine, Shootings, etc

  11. Effects of Media • Good effects also result from media • Social problems and issues are exposed • Results in public discourse to resolve issues • Visuals of homeless or starving children • To promote support for humanitarian aid • Media research • Has become difficult due to ubiquity • It is everywhere • How do you compare those who watch TV to those who don’t • when everyone has access

  12. Organizations that Consider Effects • Citizen Groups • Action for Children's TV (ACT) • Parents Resource Music Center (PRMC) • Academic institutions • Conduct a majority of media studies • Develop theories • Survey effects

  13. High-Profile Effects • Violence • Movies, TV, Internet, Video games • Catharsis Theory – Gives people a release • Observational Theory – Leads to copycat crimes • Mean World Syndrome – Makes world seem violent • Children in Media • Positive • Kids can learn from media • Negative • Evidence shows violence in media is bad for kids

  14. High-Profile Effects • News • Sensationalism • Bias • Women & Minorities • Portrayals • Stereotypes • Representations • Sex • What are some problems with the portrayal of sex in the media today

More Related