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Redeveloping Overton Square: A Community Awareness Campaign for Memphis Heritage

Redeveloping Overton Square: A Community Awareness Campaign for Memphis Heritage. Shannon Little Master of Arts in Communication University of Memphis. Why This Project?. Why Memphis Heritage? Activists for preservation Nonprofit who needs help Small staff, large workload

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Redeveloping Overton Square: A Community Awareness Campaign for Memphis Heritage

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  1. Redeveloping Overton Square:A Community Awareness Campaign for Memphis Heritage Shannon Little Master of Arts in Communication University of Memphis

  2. Why This Project? • Why Memphis Heritage? • Activists for preservation • Nonprofit who needs help • Small staff, large workload • Credibility issues • Attitude issues badlights (Resuri): I just heard someone refer to Memphis Heritage as "those communists". Haha. WTH. • Why Overton Square? • Current hot topic • Attitude issues *countless articles on failure and dormant state*

  3. Project Outline • Audit • Questionnaire • In House Survey • Community Wide Survey • Website • Social Media • Facebook • Twitter • Flickr • Print Literature • Brochure • Keystone Improvements • Dissemination Methods • Where To Go From Here • Boiler Plate messages • Future Campaign Directions

  4. Questionnaire • June West • Main technology uses • Keep-in-touch • Stay on call • Task-friendly • Donna McCraw • Main technology uses • Keep constituents informed • Interpersonal • Disconnects • Communication • High technology use vs. Email lists • Reliance on print literature • Internet use • Frequency of updates

  5. In House Survey Main Observations: 1.) Memphis Heritage needs to overcome the negativity within the organization. 2.) Memphis Heritage needs to better communicate with its constituents Members and Volunteers

  6. Community-Wide Survey Community-Wide Survey Main observations: 1.) Memphis Heritage needs to be seen in a more positive light. 2.) June West needs to be the figurehead of the campaign. 3.) Overton Square needs to be at the forefront of this campaign. Outside Population

  7. Project Goals • Enhance Credibility • Create positive attitudes toward Memphis Heritage • Community engagement

  8. Website • Front page reflects organization • Database of past accomplishments • Focus on Overton Square sections

  9. Facebook • Profile picture • Calendar of Events • Link to website • More detailed information • Engage community

  10. Twitter • Follow more people • Changed profile appearance • Community involvement • Ask questions • Re-tweet relevant information • Respond to questions • #Memphis Fun Facts • Live-tweet Overton Square Meeting

  11. Flickr • Archive Overton Square photos • University of Memphis Special Collections • Benjamin J. Hooks Memphis Room • Tag photos • Join 15 related groups

  12. Print Literature Brochure Keystone Dissemination strategies Key areas Current projects Active members Upcoming events • Who is Memphis Heritage • What is stands for • Key current projects • Dissemination strategies

  13. Where To Go From Here Boiler Plate Messages Future Campaign Directions Website Facebook Twitter Flickr FourSquare Print Literature Keystone • Twitter Messages • Overton Square plans • Flickr archive • Memphis Heritage in the news • Facebook posts • Overton square plans • Flickr archive • Memphis Heritage in the news

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