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Tuck Strategic Review: Faculty Task Force

Tuck Strategic Review: Faculty Task Force. Task Force members include: Richard Sansing (chair) Emily Blanchard Peter Golder Connie Helfat Andy King Adam Kleinbaum Matt Slaughter Brian Tomlin Bob Hansen (ex officio) Penny Paquette ( ex officio )

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Tuck Strategic Review: Faculty Task Force

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  1. Tuck Strategic Review: Faculty Task Force Task Force members include: Richard Sansing (chair) Emily Blanchard Peter Golder Connie Helfat Andy King Adam Kleinbaum Matt Slaughter Brian Tomlin Bob Hansen (ex officio) Penny Paquette (ex officio) Peter Dolan, Tuck Overseer(ex officio)
  2. Undergraduate Courses: Marketing What we teach? Market research (e.g., insights, segmentation, psychology, and economics) Analytics (e.g., descriptive, CLV, conjoint, frameworks) Tactics and strategies (e.g., product design, channels, targeting, positioning, CRM) How we teach? Case studies Theory Hands-on individual and group projects (engaging with local and global businesses) What’s our contribution?
  3. Faculty size by group: Tuck and Wharton
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