sonusnet

1. Leveraging Carrier Service Value Across Converged Networks Haydn Smith www.sonusnet.com

2. Introduction • Carriers are converging wireline and wireless networks • Creating brand, ‘sticky’ customers and price-resistant bundling  • Adding new network services that create value • Moving from current islands of services to architecture that supports common services across multiple network types.

3. Service Value Fonix iSpeak(TM) Brings Personalized Voice Services to the Apple iPhone(TM) Users Can Launch a Playlist or Search Contacts and Dial by Voice Internet, phone, and cable Just $33 each per month When you subscriber to all three.

4. Managing Incumbency • Fixed line revenue is under pressure • New entrants • Combo pricing plans • Traditional features (call fwd, etc) no longer command a premium • Fixed asset expense rising • Switch maintenance costs – end of life elements • Real estate - Heating/air-conditioning. Power • Staff costs • Need to reduce operational expense • Make it transparent to satisfied customers • React faster to market pressure • Need to reduce churn • Create new revenue opportunities • New compelling experiences

5. Before, During & Beyond Legacy Migrations • Subscribers are living within 3 phases of Network Migrations • Before-Legacy voice features • During-Bundled services • Beyond-Voice is part of blended services

6. Subscribers’ Expectations Before During Beyond • Legacy Features • POTS Customers • Don’t force change – encourage it • Feature simulation can be important • Bundled services - Triple play • Derived voice • Feature simulation can be important • Expect new/more voice feature • Messaging • Voice blended into applications – not a specific offer • IP based VoBB, WiMAX, 3G • Device independent • Medium independent • Legacy features will not likely define offer’s success

7. MSAN AGCF CORE IP/H.248 IP/SIP NGN architecture is the future but accommodates the past TDM Box IP Add on X IP Add on Y Newer IP Control NGN/ IMS IP Solution Legacy Approach They try to force the past into future Network Migration – Two Concepts Before During Beyond

8. IP Broadband Network Service Convergence from a Single IP Core Picocell Trusted Partner IP Networks NGN Core Femtocell Service Engine SIP TA PLMN/ PSTN MSAN

9. SERVICES

10. 80% 15% 5% Layered Service Advantage Service Creation Reduces process changes for every new service Reduces overhead/ cost Speeds network changes/upgrades Customer has the same interface to access, add or manage services Consistent look & feel – consistent branding Easier to upsell svcs • Scale is not compromised for 80% of traffic that is typical voice calls • Add conferencing and other enhanced services into the same architecture • Low incremental costs to add n+1 service – create new experiences without new overhead Enhanced Services OSS - Provisioning Customer Interface Subscriber Services Secure Core Network

11. Service Creation Enhanced Services New Experiences From Traditional Services New experience - leverages call forwarding • Forwarding rule are based on application and device preferences • Presence on your cell phone • Calendar status from Google • Personal portal settings • A combination of these factors • Standard call forwarding feature activation • Applied across one or many devices • Same user experience Subscriber Services Secure Core Network • Universal connectivity between devices and networks • NGN or IMS

12. Mobility WiFi ▪ WiMax ▪ 3G Collaboration E-mail ▪ IM ▪ Biz apps Connectivity B-band ▪ Mobile ▪ New Devices Security User Profile Authentication ▪ Credentials Provisioning ▪ Portal Experience Creation • Blending services together (new or old) to create new customer experience • Can be simple or sophisticated • Often involves multiple devices or media types working together • Goal is differentiate services to maintain and grow customer base • Compete on more than just price Replicating 20 year old features is not enough

13. New Revenue from Applications Web 2.0 Webtop I want to see and manage all my messages in one place I want to manage all my social networks I want to manage my contacts, see their presence and organize them according to activity How can I see if my contacts are near by? Replicating 20 year old features is not enough

14. IP Business Trunks are Hot • Own the end customer • Bundle all voice & data bandwidth • Upsell enhanced services from the network • Conferencing • Hosted Contact Center • Messaging • Mobility • Easy for carriers to sell and deploy • Appealing to End User’s IT managers • Eliminates premise gateway hardware costs • Federate services between sites

15. PBX IAD/Gateway Service Creation Feature Delivery Security IP POTS/ISDN IP Business Trunks - Legacy IP-PBX Security Service Creation Feature Delivery IP IP Business Trunks – IP-PBX IP Phone Security Service Creation Feature Delivery IP IP Centrex (Hosted PBX) IP Trunks Leverage Core Services Voice VPN

16. MSC FMC - With Enterprise PBX – External Call Caller • Network anchors all calls to the business DN • mobileEdge handles handoff to macro network • All business services to the mobile phone handled from the core Feature Server mobilEdge Simultaneous Ring -SIP NGN / IMS core Border Element A/IP (or IU/IP) IP Trunk IP-PBX 908-789-4722 908-555-1002

17. Connect Mobile Workers Inside The Office • “5 Bar” Coverage • Market to IT manager – not every user • Reduce churn and shopping • Reduce acquisition spend • 3G data for business applications • Constrain/manage user access • Education, manufacturing, etc PICO CELLS

18. Management • Residential, Business or both • Used to configure user features • One server required End User End-User Interface VoIP Activator IP Trunking Activator (future) • Automated, Flow-Through Provisioning • Streamlined business view for front & back office staff • Service Specific “Activator Modules” • Standardized API for interface into OSS/BSS CSR Insight xAuthority Service Provisioning • Service Activation Engine • Feature Bundling • Resource Configuration • Manual Tasks Insight Customer Portal NetworkOperations • Feature Configuration • Account Access • VM Logs Network Activation IAD Voice Mail Network Resources ASX Phones IMX GSX PSX

19. Service Activation Feature Packaging VoIP Hosted Exchange SMB Services Order Handling / Fallout Service Provisioning Bulk Provisioning and Migration WSDL / JVT Activation Workflow Insight xAuthority OSS/ J Service Activation API Service Provisioning Modules Network Adaptation Resource Activation Resource Activation Sonus Drivers IPUnity Driver Microsoft Driver Business Services

20. Sonus Bridges The Divide Using IP technology to efficiently bring 20th century technology, voice, into a 21st century multi-media, multi-modal world • Onearchitecture • Enables core connectivity and manages the user experience • Better subscriber experience • Simulates legacy features and enables next generation user experiences • Proven integration with legacy PSTN networks and architected to the latest IMS / TISPAN standards • Carrier-class expectations connect to Web 2.0 services • Medium agnostic: from copper to fiber towireless • THANK YOU