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TRUST IN 2020

TRUST IN 2020. VISION 2020. VISION 2020. How to be indispensable?. Audience fragmentation. Deconstruction welfare states. Global media moguls. Foxification. Erosion of solidarity. Deregulation media markets. How to be perceived as indispensable in 2020?. audience ownership

kasimir-garner
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TRUST IN 2020

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  1. TRUST IN 2020

  2. VISION 2020

  3. VISION 2020 How to be indispensable?

  4. Audiencefragmentation Deconstruction welfare states Global media moguls Foxification Erosion of solidarity Deregulation media markets

  5. How to be perceived as indispensable in 2020? audience ownership + alliances recognised + popular brand reach + impact on audience reliable journalism transparent + accountable values value for money excellent content programming strategy + portfolio mgt political case making + brand mgt return on society leverage on creative industry + employment access + prominence

  6. How to be perceived as trusted in 2020? audience ownership + alliances recognised + popular brand reach + impact on audience reliable journalism transparent + accountable values value for money excellent content programming strategy + portfolio mgt political case making + brand mgt return on society leverage on creative industry + employment access + prominence

  7. 1. PSM: increasing role as trusted source, provided we reinvent ourselves

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  13. 2. Trust is more dependent on culture than on rules and regulations

  14. CONCLUSION

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