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Overview

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Overview

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  1. “Sing Like John Mayer” invites fans to participate in a web-based singing competition featuring John’s songs. Built upon reality programming, “Sing Like John Mayer” is propelled by fan voting and social network participation, with a panel of expert judges weighing in to decide which singer is the best. The winner will get front row VIP tickets and their own green room backstage at a John Mayer concert, meet Mayer himself, and get a meeting with Columbia Records executives.

  2. Overview In Fall 2009, Entercom launched “Sing Like Taylor Swift” and created a first of its kind – a proprietary user-generated content (UGC) application with a hot artist to exclusively participate! Hundreds of contestants submitted videos for the fun and excitement and the chance to meet Taylor Swift and her record label team at Big Machine. But this wasn’t any ordinary competition. 700+ participants submitted thousands of hours of compelling video entertainment, Entercom programming and talent went all out, the audience response to the content was amazing and the winner was a true star! Now comes “Sing Like John Mayer!” This program, exclusive to Entercom stations around the country, offers a sponsor a highly interactive, social media centric promotional opportunity.

  3. Participating Markets, SLJM MARKET STATION FORMAT BRAND Austin KAMX Hot AC Mix 94.7 Austin KKMJ AC Majic 95.5 Buffalo WTSS AC Star 102.5 Denver KALC Hot AC Alice 105.9 Denver KOSI AC KOSI 101 Gainesville WKTK AC 98.5 KTK Greenville WSPA AC Magic 98.9 Indianapolis WZPL Hot AC Z99.5 Kansas City KKSNHot AC 99.7 Kiss FM Kansas City KUDL AC 98.1 KUDL Madison WMMM Adult Rock 105.5 Triple M Memphis WMC-FM Hot AC FM 100 Memphis WRVR AC The River Milwaukee WMYX Hot AC 99.1 WMYX New Orleans WLMG AC Magic 101.9 Norfolk WPTE Hot AC 94.9 The Point Norfolk WWDE AC 2WD 101.3 Portland KRSK Hot AC 105.1 The Buzz San Francisco KOIT AC 96.5 KOIT Seattle KMTT Adult Rock 103.7 The Mountain Wichita KFBZ Hot AC 105.3 The Buzz

  4. Audience Connection: Response + Contest Results • 700+ Fans submitted video auditions • 560,000 Video Views • 9,300+ Hours of video • 1.5 Million votes generated • 265,000+ Visitors • 8 Page Views Per VisitExceeds RollingStone.com, NYTimes.com, CNN.com • 40% Facebook Referral RateHuge social media response

  5. Each LocalSite Featuresa Special Player From Which Basic Tracks Can Be Played or Downloaded.3 Songs:“Say”“Waiting on the World to Change”A new singleApprox. 1 min. clips will be used.Lyrics also will be available.

  6. After Video Taping the Performance, Contestants Upload Their Version Through The Site. Links on all contest pages to buy the album and Mayer merchandise, get tour info and tickets, join the mailing list, and read the latest artist news.

  7. Fans Vote ForTheir Favorite Local Entry.Registration is not required to vote. “Vote early, vote often!”Voting is for entertainment purposes only, and non-determinative.Judges decide on local winners and Grand Prize winner.It is a Singing Competition, not a Video Competition.No bands, but singers can accompany the backing track on an instrument while they sing.

  8. And a Judges’ Panel Chooses A Local Winner In Each Market.You must choose a panel of 3 judges for your market. Recommendation: 1 station talent and 2 other local “celebs.”

  9. All the Top Local Singers Go ToA Finalists’ Site For More Voting…And a Final Judges’ Panel Will Select An Overall Grand Prize-Winner.

  10. SOCIALMEDIAINTEGRATION Facebookand Twitter will be used to spread news of the competition, drive voting, and to capture feedback from fans. 40% Referral rate from Facebook for Sing Like Taylor Swift!!! Great chance to build your social media fanbase as well. Entercom Confidential and Proprietary

  11. A WinnerIs Announced!Further details to come on procedure for announcement.

  12. Prize summary GRAND PRIZE (1) • Overall winner gets a pair of FRONT ROW VIP tickets (August show in LA , Chicago or San Francisco) and their own green room backstage at a John Mayer concert; the winner will get to meet John Mayer, who will hand deliver their VIP tickets • The winner will also have a meeting with Columbia Records to talk about their career. LOCAL PRIZES • Signed guitar for each local market winner. Feel free to augment with bigger prizes. ENTER-TO-WIN • 1 pair of tickets per market for an August show (LA, Chicago or San Francisco) • Sample Promotion: Visit retailer/specified location to pick up a John Mayer poster with a special code on it. Enter the code at the station VIP club online and be entered to win a pair of tickets/autographed guitar. NOTES: • Entercom to film all the above

  13. e-commerceIntegration Complete Artist Catalog on Flash Drive • Includes all current and previous album releases delivered on a Flash Drive along with the full CD catalog Artist Merchandise Packages or Discounts • Working directly with the record labels, our listeners will be presented offers for exclusive or discounted goods Perks/Half Price Deals Options • #1: Local Record Store Integration: Promoting the sale of albums (single CD sales) • #2: Local Sponsorship + Rev-Share: Sponsor is tied in “by association with” the Sing Like promotion and promotes a special Half Price Deal structured as a rev-share • #3: Reduced Rate + Half Price Deal: Sponsor pays a reduced rate for spots airing during the promotion; each includes a tag (:40s/:20s) promoting a traditional Half Price Deal offer • #4: Perks Tribal Direct: Sponsor is integrated into email marketing promoting the Sing Like Promotion along with a relevant Half Price Deal product or service

  14. On Air Messaging Live & Recorded: • Entercom talent will weave the sponsor into all live mentions and recorded audio messages promoting and covering “Sing Like John Mayer” contest and the features on the best uploaded entries. Supporting Media: • :60s live / pre-recorded segments & featured content • :30s promotions • Drive to Enter / Vote :15s

  15. Media Summary Targets/Guidelines • Timing: 7 Weeks starting June 1, 2010 • Audio • Minimum of 315x Live or Pre-Recorded Segments (:60s) per week, M-F (15x per stn.) • Minimum of 420x Contest Promos (:30s) per week, M-Su (20x per stn.) • Minimum of 420x Drive To Enter + Vote Spots (:15s) per week, M-Su (20x per stn.) • Total of 1,155x Audio Messages per week (55x per stn.) • Digital • Custom Dedicated Page Sponsorship • Video Player and banners / Fixed Placement • E-Commerce Integration • Perks Tribal Email • Supporting Media • Branded Internet Radio Player / Pre Roll / Banners (recommended 10% SOV) • Production Included

  16. Contest-Campaign Timeline (Note: Dates are subject to change, use as ballpark figures.) June 1 June 8 June 29 July 6 July 13 [TBD] (Note: Dates are subject to change, use as ballpark figures.)

  17. Immediate Next Steps Send any questions to:Joe Rosenthal: Overall campaign questions. Pat Paxton: Programming-related matters. Drew Kondylas/Kathryn Kercher: Sales and Sponsorships, Perks. Mike Moore: Firsthand feedback on Taylor Swift. Amy Van Hook: Digital infrastructure/build.Promotions: Two leads -- Danyelle Peiffer, Natalie DiPietroCarrie Ward: LegalPDs and Sales should connect, ensure that you are on the same page. Joe to schedule meetings for promo staffs and webmasters to discuss mechanics/running of the contest. Augment your local prize (all SLJM markets get the signed guitar) to boost excitement level.

  18. Confidentiality Notice The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.

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