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Successfully Re-Branding a Fifty-Year Old Name

Successfully Re-Branding a Fifty-Year Old Name. Ent – Where you belong. Re-Branding Best-Practice Tactics. Email Surveys for Consumer, Member and Employee Research Intranet Site for Employee Education & Enthusiasm Telephone Brand Awareness Tracking Surveys

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Successfully Re-Branding a Fifty-Year Old Name

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  1. Successfully Re-Brandinga Fifty-Year Old Name

  2. Ent – Where you belong.

  3. Re-Branding Best-Practice Tactics • Email Surveys for Consumer, Member and Employee Research • Intranet Site for Employee Education & Enthusiasm • Telephone Brand Awareness Tracking Surveys • Intranet Survey for Employee Follow-up

  4. Email Surveys for Consumer, Member and Employee Research • Research Challenges: • Member, Non-Member and Employee Data • Challenging Geography / Charter Area • Encourage maximum participation • Obtain results quickly

  5. Intranet Site for Employee Education & Enthusiasm • Communication Challenges: • Event Updates (What is happening?) • Timeline Updates (When is X happening?) • Maintaining Excitement / Momentum

  6. Telephone Brand Awareness Tracking Surveys • Ent Awareness Research Topics: • Are Non-Members Aware of Credit Unions in general • Are Non-Members Aware of Ent If we’re not having the desired impact in our target markets –> time to adjust.

  7. Intranet Survey for Employee Follow-up • Employee Research Topics: • How was the new brand being received by members? • How did they feel about the “Brand New Day” (internal Communication and Delivery of Materials)

  8. Questions or Comments?

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