1 / 6

Cigarette and Tobacco Advertising

Cigarette and Tobacco Advertising. Advertising Appeals?. Sex Appeal Gender Appeal Fun/Relaxation Appeal Slogan Any others?. Gender Appeal Sex Appeal Youthfulness Appeal Sophistication Appeal Slogans Group Identification. Animations.

kay
Download Presentation

Cigarette and Tobacco Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Cigarette and Tobacco Advertising

  2. Advertising Appeals? • Sex Appeal • Gender Appeal • Fun/Relaxation Appeal • Slogan • Any others?

  3. Gender Appeal • Sex Appeal • Youthfulness Appeal • Sophistication Appeal • Slogans • Group Identification

  4. Animations • “Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens…The smoking patterns of teenagers are particularly important to Philip Morris.”

  5. Candy Flavored Cigarettes? • Flavored cigarettes such as Kool’s Midnight Berry are now illegal in the U.S.

  6. Better than a Commercial? • http://www.youtube.com/watch?v=KPeQ-fO2TZA • "Film is better than any commercial that has been run on television or in any magazine, because the audience is totally unaware of any sponsor involvement."

More Related