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Presentation by. “RASHTRIYA SEWA BHARATI ” SEWA KUNJ, 10196/A,MATA MANDIR GALI JHANDEWALA NEW DELHI-110055 Ph-011-23511777,23535536 email : rashtriyasewa@gmail.com website : www.rashtriyasewa.org Session on Sourcing of funds & FCRA Account

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  1. Presentation by “RASHTRIYA SEWA BHARATI”SEWA KUNJ, 10196/A,MATA MANDIR GALIJHANDEWALANEW DELHI-110055Ph-011-23511777,23535536email : rashtriyasewa@gmail.comwebsite : www.rashtriyasewa.org Session on Sourcing of funds & FCRA Account /ku@ lalk/kutqVkusij l= vkSj ,Q flvkj , [kkrk

  2. Sourcing of funds1.1 Aimy{; To initiate, educate, inspire and motivate you about fund raising & Suggest way forward /kutqVkus ds fy,] f’kf{krdjuk] mRlkfgr,oaizsfjrdjukvkSjvkxs c<us dh lykgnsuk RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  3. 1.2 What is Fund raising?/kutqVkukD;kgS \ “The art of getting people to give you what, where and when you want it, for the work that you do” /kunkrkvksals dc vkSjfdl :Ikesavkidhvko’drkvksa ds vuqlkj /kuizkIrdjuk ;g ,d dykgSA RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  4. 1.3 Fund raising/kutqVkuk • Understanding, defining and communicating all the dimensions of your need. viuhvko’;drkvksa ds fofHkUuigyqvksadks le>uk] ifjHkkf”krdjukvkSjizLrqrdjuk • Engaging and involving your donors/contributors as stakeholders/ participants and investors. /kunkrkvksadksviuslsokdk;ZesalgHkkxhvkSjfuos’kdcukusgsrqvkdf”kZrdjukvkSj’kkfeydjuk RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  5. 1.4 Why raise funds?/kuD;ksatqVkuk\ • Develop new programs / projects, expand old ones. u;sizdYiksadksizkjaHkdjukvkSjiqjkusizdYiksadkfoLrkjdjuk • Involve people with your organisation viuslaxBuesayksxksadks ’kkfeydjuk • Fund raising enhances credibility & status. /kutqVkuslsfo’oluh;rkvkSjLrj c<rkgS RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  6. 1.5 People give because…yksxnsrsgS] D;ksafd • Duty to give back to society to express their gratitudelektdksokilnsukvkSjd`rKrkHkkoO;Drdjuk • Their hearts have been touched (impressed by heartfelt incident)gn;Li’khZ /kVuk ?kVhgS • Religion requires them to give /keZpkgrkgSfdognkudjs • Organisation does good work and will use their money responsiblylaLFkkvPNkdkedjrhgaSvkSjftEesnkjhls /kudkmi;ksxdjasxh RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  7. Guilt feelingvijk/khcks/k • Recognition, power ekU;rk,vf/kdkj • Peer pressure is too strong to resistcjkcjh ds yksxksa dsncko ds dkj.k • Makes good business senseO;olkf;dn`f”Vdks.k • Family habits ikfjokfjdvknrssa • Tax reduction djesaNwV • Giving feels goodnsukvPNkyxrkgS • Also because they are askedD;ksafdmulsfuosnufd;ktkrkgS RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  8. 1.6 People don’t give because…yksxughansrsD;ksafd---------- • They feel their donation is too small to make a difference mUgsayxrkgS dh mudknku u ds cjkcjgS • They feel other social causes or their religion is more important mudksvU; lkekftddkj.kvkSj /keZvf/kdegRoiw.kZyxrkgSa • They don’t know whom to give fdldksnkunsuk, mudks irk ugha • They think their donation will be used irresponsibly, ineffectively or mostly for administration. mUgsayxrkgSfdmudknkuxyrrjhdslsbLrsekyfd;ktk,xk • They have had a bad experience with givingmudknkunsusdkvuqHkocqjkjgkgSA • They feel tackling social issues is government’s job mUgsayxrkgSfdlkekftdeqíksadksfuiVkukljdkjdkdkegS • They are not asked! mulsfdlh us iwNkugha RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  9. 1.7 What can you get from Donors?nkunkrkvksalsvkiD;kysldrsgSa\ • Money: grant for the project/ for the organisation eqnzk% izdYi ds fy,/ laLFkk ds fy,vuqnku • Goods: office equipments, vehicles, furniture, raw materials, etclkekxzh% dk;kZy; ds mi;ksxgsrqmidj.k] okgu] QuhZpj] dPpkekyvkfn • Human Resource: by way of volunteersekuolalk/ku% dk;ZdrkZvksads :Ikesa • Free Service & Facilities: office space, Training facilities, Transportation, Publication ,printing, etc fu%’kqYdlsok ,oelqfo/kk,a % dk;kZy; ds fy, txg] izf’k{k.k dh lqfo/kk] ifjogu] izdk’kuvkSjeqnz.k • sponsorship of the programme dk;Zdzedkizk;kstu RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  10. 1.8 Indian ScenarioHkkjrh; ifjn`’; • Large number of HIGH NET WORTH INDIVIDUALS and millionaires mPpfuoyewY; okysO;fDr;ksavkSjdjksMifr;ksa dh cMh la[;k • Well placed colleagues/ friends - In India and abroad HkkjrvkSjfons’kksaesavkfFkZdn`”Vhlslqn`< fe= @ lkFkh • But, Voluntary Organization need to get better organized ysfdu]Lo;alsohlaLFkkvksadkslqlaxfBrgksus dh t:jr gS RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  11. 1.9 Guiding PrinciplesekxZn’kZd fl)kar • Fund raising is not only about money.Lkg;ksxysukdsoy /kulaxzg.kdjukugha • Look for relationships and friends.fe=HkkovkSjlaca/k c<kuk • Your best prospects are your existing donors.lclsvPNhlaHkkoukviusorZekunkrkgaSA 5. You don’t get what you don’t ask for!fuosnufd;sfcuklg;ksxughafeyrk 6. Creative and innovative methodsjpukRedvkSju;s&u;s <ax 7. Our credibility, honesty and integrity matters much with the donor. nkunkrkdksgekjhfo’oluh;rk] bZekunkjhvkSjlR;fu”BkizHkkfordjrhgSA 8. SWOT analysis of our organization should be done before planning fundraising. /kutqVkuslsigysviuhlaLFkkdh rkdr] detksjh] vodk’kpqukSrhdkfo’ys”k.kdjuk t:jh gS RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  12. 1.10 Sources of Funds/kuds L=ksr • Individuals: O;fDrxrlaidZ • Birthday occasion tUefnudkvolj • In memory of family members ifjokjtuksa dh le`frij • By enrolling them as member of reception committee for any programmefdlhdk;Zdze dh LokxrlfefrdklnL; cukdj • Partnership of any one of the activity ,d xfrfof/k dsizk;kstuesaHkkxhnkjh RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  13. V. Sponsorship of a child in the hostel fdlhcPpsdksNk=koklesaizk;ksftrdjuk Vi. Publishingspecial issue of a Souvenir and advertisement in annual report/ advertisement in a page etc. fo’ks”kvad@ dh Lekfjdkizdkf’krdjukvkSjokf”kZdfjiksZVesafoKkiu@ i`”BijfoKkiuvkfn Vii. Sale of tickets of cultural programme /any programme lkaLd`frddk;Zdze@ vU; dk;ZdzeksadsfVdVdkfodz; Viii. Sale of coupons by school children Ldwy ds cPpksa }kjkdwiuksadkfodz; Ix. Sale of materials prepared by tribalsetc. vkfnokfl;ksa }kjkrS;kjeky dh fcdzh RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  14. 1.11 Corporate Social ResponsibilitydksiksZjsV ds lkekftdnkf;Ro • Of late, govt. has framed policies and made it compulsory social responsibility. ljdkj us uhfr r; dh gSvkSj ;g vfuok;ZlkekftdftEesnkjh cu x;hgS • Quantum of responsibility, 2% of net profit if, dksiksZjsVdkfuoyykHkvkSjftEesnkjh dh lhekfuoyykHkdk 2 %, ;fn (i) sale is > Rs. 500 Cr, fcdzh500 djksM :i;slsvf/kdgS] (ii) Capital base is > Rs. 100 Cr iwathdkvk/kkj 100 djksM :i;slsvf/kdgS] (iii) Net profit is > Rs. 5 Cr fuoyykHk 5 djksM :i;slsvf/kd 3. Most of the corporates are having their own, CSR division. vf/kdka’kdaifu;ksa us vius[kqnds] lh ,l vkjfoHkkxgSaA 4. Are floating foundation / joining hands with other NGOs / working as funding agency vU; xSjljdkjhlaxBuksa ds lkFkgkFk c<krsgSa @ vius [kqndkQkmaMs’kucukrsgSa@ QafMx ,tsalh ds :IkesaHkhdkedjrsgSa RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  15. 5. Instituting awards for best NGOs. loZJs”BxSjljdkjhlaxBuksadksiqjLdkjnsrsgaSA • Directly executing projects in some cases. viusizdYi [kqnpykrsgSa 7. Health care, education and other social causes are the main thrust areas. LokLF; f’k{kkvkSjvU; lkekftddk;kasZaijeq[;r;ktksjjgrkgS 8. Almost all PSUs, MNCs, PSBs, Pvt. Corporates are active in the field.yxHkxlHkhlkoZtfud {ks= ds midzeksa] cgqjk”Vªh; daifu;ksa] lkoZtfud {ks= ds cSadksa] izkbosVdkWjikZsjsV {ks= buekeyksaesalfdz; gSa RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  16. 9. Corporates are keen to get good proposals for large projects, which is possible only by submitting well prepared project reports by voluntary organisations. daifu;kavPNsizdYiksaizLrkoksadh izrh{kkdjrsgSa] tksvPNhrjglsrS;kjfd, x, izdYiksadko`RrizLrqrdjuslsghlaHkogS 10. Corporates work beyond tax incentives. dsoydjizksRlkgu ds fy, ghdksiksZjsVldkeughadjrs 11. Employees also participate in service activities. deZpkjhHkhlsok dh xfrfof/k;ksaesaHkkxysrsgaS 12. Be in regular touch with the corporates, which are nearby and which are having head office / Corporate office / zonal office etc. and contact their CSR division. dkWiksZjsVl ds lkFklaidZcuk;s j[kuk] ftudkeq[; dk;kZy; @ vapydk;kZy; vkids {ks= esagks] vkSjmudssCSRfoHkkx ds lkFklaidZcuk;sj[kukcgqr t:jh gS RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  17. 1.12 Techniques of Fundraising/kutqVkus dh rduhd 1.12.1 IndividualsO;fDrxr • Direct Maili=] bZesy • Personal ContactsO;fDrxrlaidZ • Eventsdk;Zdzeksa }kjk • TelemarketingVsyhQksufoi.ku • Encouraging annual giving okf”kZdvuqnku ds fy, mRlkfgrdjuk RSB-TRAINING-Session on Sourcing of funds & FCRA Account

  18. 1.12.2 CorporatesdEifu;ka • Sponsorshipsizk;kstu • Pay roll givingosrulsdkVuk • Cause related marketing m}s’; lslEcfU/krfoi.ku • Project support izdYiksadkslgk;rk • Corporate social responsibilityfuxferlkekftd ftEesnkjh • Employee involvementdeZpkfj;ksa dh Hkkxhnkjh RSB-TRAINING-Session on Sourcing of funds & FCRA Account

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