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Percentage of users of these products who are loyal to one brand

Percentage of users of these products who are loyal to one brand. Number of car models sold in the U.S. Brand Loyal Age 60 and over: 60% Income $35,000 to $49,999: 55% Blue collar workers: 53% Midwesterners: 52% Men: 51%. Brand disloyal Age 18-29: 42% Blacks: 42% Easterners: 42%

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Percentage of users of these products who are loyal to one brand

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  1. Percentage of users of these products who are loyal to one brand

  2. Number of car models sold in the U.S.

  3. Brand Loyal Age 60 and over: 60% Income $35,000 to $49,999: 55% Blue collar workers: 53% Midwesterners: 52% Men: 51% Brand disloyal Age 18-29: 42% Blacks: 42% Easterners: 42% Women: 43% Groups most likely to be… (Proportion of all buyers who usually buy the same make of car, average 47%)

  4. “If you were shopping for ______ in a discount store or superstore, would you have a specific brand preference?”

  5. “If you didn’t find the brand you wanted, would you be likely to buy another brand instead or even skip the purchase at this store?”

  6. 2002 Brand loyalty leaders “Loyalty” in this case was measured by asking respondents (16,000) to assess the brands in four categories (drivers), with 40 attributes per category Each attribute was rated on a scale of 1 to 7 based on two criteria: what consumers want (their ideal) versus their actual experience with the brand

  7. Footwear Loyalty Drivers Customer expectation level Importance of driver

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