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Presentation Title. Create the Wow! factor! Make the introductions to you , and the business, state the vision be passionate. Give your 30s elevator pitch. You have only 2 minutes to impress this audience!. Jane Garrett Global Composition. www.globalcomposition.com.

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  1. Presentation Title Create the Wow! factor! Make the introductions to you, and the business, state the vision be passionate. Give your 30s elevator pitch. You have only 2 minutes to impress this audience! Jane Garrett Global Composition www.globalcomposition.com

  2. Problem / Pain in the Market • What is the ‘problem’ or ’pain’ in the market? Explain in generic terms • Describe the intensity of the problem/pain? (Asprin or vitamin – essential or nice to have) • Who does it affect? • How are they affected? What costs are involved?

  3. Solution: Your Innovation, Product or Service • Describe the key-points of the solution in understandable language - no jargon please! • What is it, what does it do, how will it be implemented? Relate to the problems. • How much will it save the customer ($), what will they pay – is there evidence to show they will pay? • Describe the value proposition to the customer (and to members of the value chain if there is one.)

  4. Pictures (paint a thousand words) Include pictures, diagrams, illustrations, photos

  5. Product/service description (if appropriate) • Keep this in layman's language – have a hidden technical slide to draw upon for questions if needed, • Describe the product/service so the audience can understand why it is an important solution, • Do NOT use TLAs or language that is appropriate to your industry, assume a non-technical audience.

  6. Business Model (How you will make money) • Who are your customers or target customers? Include names, logos... • What evidence (ideally numeric) do you have that your product/service is satisfying the need and will sell at your projected price? • How will you make money? What is the sales strategy? (Direct sales, indirect through a distribution network, internet, retail, license.) • How will you track what sales are made?

  7. The Market – how big is the market? • Describe your market (size, growth rates, maturity, location) • Describe your potential customers and how your product or solution is positioned in the market. • A niche market is more believable than taking a small percentage of a large market.

  8. Competition & Competitive Advantage • Describe your competitive landscape – what other products or services address the same market? How is your market predicted to change in the next 3 years? • What is your USP? And why will customers buy from you? How will you overcome the competition? A comparison chart is useful. • Include customer feedback if you have any. • What is your competitive advantage, describe in terms of features, long lasting in the market, repeat sales, add-on sales – why your business will be sustainable.

  9. Market and sales strategy • Describe how you plan to go to market. • How will you ensure your customers know you exist (PR, advertising, SEO, media). • How do you plan to sell your product or service? Recruit a direct sales tea, through key partnerships, distribution? • What is the cost of acquiring a new customer?

  10. Management Team • Who, other than you is going to make this happen? • What roles do they perform? • What relevant skills do they have? • Who are your advisors? • How many staff do you employ? • Are there gaps in the team, how will they be filled?

  11. financials • Summarise your trading history to date • Provide realistic projections for 3-5 years (graphs are good), • What are your key financial assumptions? • These numbers must match any numbers stated previously on the slides. (Investors are very astute and will analyse numbers in depth.)

  12. Investment – How much money do you need? • How much are you seeking ($)? • How will the investment be used and how long will it last? • Are you asking the investor for anything else? • What equity is for sale (%age) and is your current valuation (be prepared to be negotiated down)? • How will the investor get their returns?

  13. Milestones & company development • What progress has been made to date, • What milestones have been achieved? • Outline plans for the future (including this investment round) • Discuss the product/service development strategy (include the IP strategy), • How you will keep ahead of the competition? • What are the key points of this strategy? • Timeline is essential.

  14. Compelling Reasons: Summary Silde • This is your call to action and you MUST make it memorable and compelling • Summarise your key points • Say why you! You must STAND OUT from the rest. • Include your key points that make you MEMORABLE! • Say what you want to happen next.

  15. Presentation title Jane Garrett Jane@globalcomposition.com Mob: 0423 263 242 www.globalcomposition.com

  16. Remember • Presenting is about the audience, not you! • A presentation can be formal or informal, • Prepare carefully, keep to time! • Project your voice & keep eye contact, • Believe, have passion & engage, • Check, check and check again (have a plan B), • PRACTICE, PRACTICE, PRACTICE!

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