Introducing…

1. Introducing… Presented by: Lillian McDonald - ECHO Executive Director

2. What is ECHO? • Emergency & Community Health Outreach • Coalition of professionals across Minnesota • Public Health & Emergency Management Agencies • Social Service & Ethnic Community Agencies • Non-profit Assistance Agencies (e.g. Red Cross) • Objective • Develop public health system’s capacity to communicate health & safety advisories and emergency alerts to Minnesota’s limited-English proficiency populations (LEP).

3. What kinds of information? • Educational • Disease prevention (Influenza, bioterrorism) • Proper health habits • Nutrition • Hygiene • Weather safety • Homeland Security • Shelter or evacuate? • Family preparedness plans • Emergency • Disease Outbreak • Mass dispensing • Containment • Chemical/Radiological • Evacuation plans • Shelter-in-place plans • Preventing exposure • Treating exposure • Weather warnings • Flood, tornado, blizzard • Terrorist attack

4. Public Health Education & Emergency Communication English-language media&Non-English-language media ECHO TV(Public Television) ECHO PhoneInfo line ECHO PartnerE-alert ECHO WebsiteStreaming TV & Advisories(www.echominnesota.org) ECHO PartnerSystems Limited English Proficiency (LEP) Populations Redundant and integrated…

5. Public Health Emergency Risk Communication English-language media&Non-English-language media ECHO TVPublic Television ECHO PhoneInfo line ECHO Partner E-alert ECHO WebsiteStreaming TV & Advisories(www.echominnesota.org) ECHO PartnerSystems ECHO TV Limited English Proficiency (LEP) Populations

6. KGFE KAWE KWCM KWCM KFME WDSE KAWB KWCM KTCA/KTCI KWCM KWCM KSMN KSMQ KWCM KWCM Public Television’s potential… #1EmergencyAlerts(On the air ASAP in 6 languages) #2EducationalPrograms(Monthly in 6 languages)

7. ECHO TV so far… • Monthly health & safety educational show launched in Sept. 2004 • Common content, but tailored to cultures

8. Features of each show… • Written and edited by experts ensuring specific messages about subject • Q&A with experts allows us to address cultural differences via trusted sources • Scripted closing reinforces three key points • Open captioning promotes ESL English learning • DVDs circulated to clinics, cable TV and ECHO Partners for replay • 2006: 6,500 households (avg.) watching

9. Sample ECHO – TV

10. Public Health Emergency Risk Communication English-language media&Non-English-language media ECHO TVPublic Television ECHO PhoneInfo line ECHO Partner E-Alert ECHO WebsiteStreaming TV & Advisories(www.echominnesota.org) ECHO PartnerSystems Limited English Proficiency (LEP) Populations ECHO Web

11. www.echominnesota.org • Streaming video • Advisories & updates • Downloads (FAQs, MDS info, etc.) • Hits per month (avg.): 27,000 • Leading download: Scripts • Common use: ESL curriculum

12. Public Health Emergency Risk Communication English-language media&Non-English-language media ECHO TVPublic Television ECHO PhoneInfo line ECHO Partner E-Alert ECHO WebsiteStreaming TV & Advisories(www.echominnesota.org) ECHO PartnerSystems Limited English Proficiency (LEP) Populations ECHO Phone

13. 1-888-883-8831 “This is the ECHO Information Line.” “Si desea obtener información en español, marque el uno (1).” “Yog xaav nov ua lug Moob, nyem ob (2)” “Haddii aad af Soomaali rabto, taabo lambar saddex (3)”…etc. “A potentially dangerous disease outbreak has been identified by health authorities…”

14. ECHO – Phone Sample

15. Public Health Emergency Risk Communication English-language media&Non-English-language media ECHO TVPublic Television ECHO PhoneInfo line ECHO Partner E-Alert ECHO WebsiteStreaming TV & Advisories(www.echominnesota.org) ECHO PartnerSystems Limited English Proficiency (LEP) Populations ECHO Email /Fax & Partners

16. Trustedsources of information, w/Systemsalready in place, and Motivatedto be actively involved. ECHO Partners • CommonBond Communities • Comunidades Latinas Unidas en Servicio (CLUES) • Confederation of Somali Community • Council on Asian-Pacific Minnesotans • Hmong American Mutual Assistance Association • Lao Assistance Center of Minnesota • Minneapolis Public Housing Authority • Neighborhood House • Pillsbury United Communities • Project for Pride in Living • Red Cross – Twin Cities Area Chapter • Riverside Plaza • Sub-Saharan African Youth and Family Services • United Cambodian Association of Minnesota • West Side Community Health Services (La Clinica) 2007: Exploring “new partners” (health plans, employers, schools, etc.)

17. Public Health Education & Emergency Communication English-language media&Non-English-language media ECHO TV(Public Television) ECHO PhoneInfo line ECHO Partner E-Alert ECHO WebsiteStreaming TV & Advisories(www.echominnesota.org) ECHO PartnerSystems Limited English Proficiency (LEP) Populations TV+Web+Phone+Fax+Partners

18. Some 2007 Objectives • Improve Greater MN awareness and involvement • Engage existing networks: local public health, emergency managers, U of M extension, human service agencies, association of Minnesota counties • Increase marketing and promotion • Monthly E-Newsletter, web site E-subscribe, some media events • Ethnic events & professional conferences • Develop emergency activation plan • Template annex for emergency preparedness plans • Tabletop and exercise ECHO • Expand ECHO partnerships • Schools, ethnic employers, health plans • Strengthen fiscal resources • Grants, TV show sponsors, funds for specific projects • National awareness of ECHO improvements (CDC, NACCHO, others) • Expand existing communication tools • ECHO Public TV in Appleton, Austin, Rochester, Brainard & Fargo • ECHO Phone recordings scripted for “emergencies” in advance • ECHO E-Alerts, Faxes, Partner networks and Web site • Add ECHO Radio? Add ECHO ESL Curriculum?

19. Questions? ECHO (Emergency and Community Health Outreach) C/o Association of Minnesota Counties – St. Paul, MN 651-224-3344 / info@echominnesota.org