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Social media marketing conference Hanoi June 2011 TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President www.vietseo.vn

Social media in Vietnam. Social media marketing conference Hanoi June 2011 TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President www.vietseo.vn. Vietnam Social media report on June 2011 by Vietnamsurvey.com. WHO IS VIETNAMSURVEY ?

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Social media marketing conference Hanoi June 2011 TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President www.vietseo.vn

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  1. Social media in Vietnam Social media marketing conference Hanoi June 2011 TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President www.vietseo.vn

  2. Vietnam Social media report on June 2011 by Vietnamsurvey.com WHO IS VIETNAMSURVEY ? ►VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor in Vietnam on Online market survey (From 2006) ► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen, GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA, HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE… ► This report made from 5000 samples in 2 months by online method ► This report focuses on Internet users in Vietnam

  3. WHERE USERS GO?

  4. WHERE THEY GO? 54,3% Vietnam Internet users Using SOCIAL NETWORK

  5. VIETNAM SOCIAL NETWORK SHARES

  6. VIETNAM SOCIAL NETWORK SHARES

  7. WHERE THEY MAKE MOST DISCUSSION?

  8. WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE? 25.3% collect products/services information from SN

  9. SMM in Vietnam? • 70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI - Circle Merchant Confidence index April 2011) • Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business

  10. Social media marketing Solution For vietnam

  11. Localized Social Media

  12. Localized Social Media ► Only 3.7% using Linkedin ► 9.5% using TWITTER

  13. Localized Social Media

  14. Localized Social Media + ► 72% for friends connect ► 57% seeking new friends ► 26% Make notes Vote source :facebookvietnam

  15. Forums role • Forums/ Blogs also are Social Media channels • Forums reach 53,3% internet users • Forums seeding reach more rank in SERP • Forums seeding is focused and can influence faster with low cost. • Forums seeding left long engagement than SN • Forums seeding can be more interactive • Forums seeding campaign can reach more impressions • Forums not for Building User Loyaltylike SN

  16. Tracking media users TEENS SOCIAL NETWORK POPULAR SOCIAL NETWORK

  17. Do social media Guidelines for employees Employees is not a representative ,but he/she can break company’s brand

  18. SM marketers must be trained to be Social Media Master • Understand SM regulations, Risk and crisis management . • Get connected with local SN supporters • Understand SM algorisms such as edgeRank algorism to do SMO • Understand viral flow on SMM • Relations with OCM (Online Community Managers ) • Pull but not Push / quality over quantity

  19. SM News Feed Optimization

  20. Use Integrated marketing for SMM • Use SM tools on mobile/sms , email, web, blogs, video/audio channels and other digital channels. • Mixing traditional media with social media creates an integrated marketing strategy (Example : Do SMM on/after offline events will get more interactive)

  21. User loyalty building • Offers more to community (CRM on SMM) • Be responsive with user. • Maintain / convert community active on/after campaign • Tracking user behavior to get more CRO (Convert silent fans to active fans)

  22. Be more creative Applying creative ideas will help you more success on SMM • Viral is better than buzz • Be Analytical & Observant • Don’t hate Practice and trial • Listen to community every time • Doing social trends content

  23. Thank you for attention ! • About me : http://about.me/tuanha

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