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Team- 8

Team- 8. Names- Rahul Sarah Jansen Sonal JingJIng Wind. Family Planning (Postnatal). US Patent No. US6,496,115 “System and method for analyzing baby cries “. How does it work?. What is the signal? Waveform Analysis Frequency; time, shape etc. System Components.

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Team- 8

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  1. Team- 8 Names- Rahul Sarah Jansen Sonal JingJIng Wind

  2. Family Planning (Postnatal) US Patent No. US6,496,115 “System and method for analyzing baby cries“

  3. How does it work? What is the signal? Waveform Analysis Frequency; time, shape etc System Components

  4. Commercialisation plan • Step 1- Branding • Mother’s best friend • Step closer to child emotions • Strategy is to tap on the emotional needs of mothers • “Communication with your Infants” • Step 2- Developing awareness • Developing awareness of product through TV channels such as newspapers, door to door marketing, tv channels (ch8 and 5),road show

  5. Step 4 • Employee promoters at supermarket to promote the product • Offer promotions deals such as discount coupons with other products related to babies. Step 3 Distribution • To baby shops and toy shops • Online presence and video demonstrations on website

  6. Step 5 • After sales service • Have back up service centre. • Community programs which serve both purpose of marketing and teaching to new mothers

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