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Business Background

REPORT PREPARED FOR: Kathmandu Consumer Experience Mode Analysis BY Yao MBUS/POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE Semester 2, 2018. Business Background. About Kathmandu Since 1987,Christchurch.

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Business Background

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  1. REPORT PREPARED FOR:KathmanduConsumer Experience Mode Analysis BY YaoMBUS/POSTGRADUATE DIPLOMA IN BUSINESSAPMG 8119: DIGITAL ENTERPRISESemester 2, 2018

  2. Business Background About Kathmandu Since 1987,Christchurch. Stores: 47 in New Zealand, 115 in Australia and 1 in the United Kingdom. COMPETITORS:

  3. Analysis of the Consumer Experience Map, Consumers’ experienceis about: Customer's impression of the brand before, during, and after the purchase. Company’ss mission and vision. Customers behabiors: How customers act and react Why consumer change When customers make the decision. Which inquiries or complaints influence the most

  4. Findings of your consumers; exploring their experience, Kathmandu All the interviewers feelinterested about shopping on websiteof kathmandu. Differentconcernsaccordingdiffrenct client A good exemple for consumer experience

  5. Comparison of the key findings of the Consumer Experience Map and their Experience of Real Virtuality The combination of online and physical models makes the consumer experience more divers and more comprehensive. It provides both the try-on in the store, the experience of fabrics and textures, and the convenience of online shopping. The combination of virtual and reality.

  6. Theoretical and Managerial Implications In the early stage of the customer experience, the customer experience is all about communication and marketing. In the middle of the experience,good product, solid service, reliability etc After: after sales care, client support etc Effective management of customers experience will Enhance customer satisfaction Building customer loyalty Form word-of-mouth effect and publicity effect competitive advantage for the company.

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