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Use Enterprise Texting and Create a Paradigm Shift:

Use Enterprise Texting and Create a Paradigm Shift:. Outcomes, impact and New relationships. Two Way Texting How it works!. Keyword sent to short code. Opt-in request. Acknowledged. Key word permission/consent based system. HFUW 2-1-1 Send your zip code to 898211. How it works!.

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Use Enterprise Texting and Create a Paradigm Shift:

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  1. Use Enterprise Texting and Create a Paradigm Shift: Outcomes, impact and New relationships

  2. Two Way Texting How it works! Keyword sent to short code Opt-in request Acknowledged Key word permission/consent based system HFUW 2-1-1 Send your zip code to 898211

  3. How it works! “Thank you for texting United Way 2-1-1… a specialist will text you shortly” “Thank you for texting United Way 2-1-1…a specialist will text you shortly” automatic message Acknowledged

  4. How it works! “Thank you for texting 2-1-1. How can I help? “Thank you for texting 2-1-1. How can I help? Live two-way Acknowledged

  5. How it works! Do you have information on child care? Do you have information on child care? Acknowledged

  6. The User Interface

  7. Looks like an email in-box

  8. Automated Texting How it works! Keyword sent to short code Opt-in request Key word permission/consent based system HFUW 2-1-1 Send UCF2018 to 898211

  9. How it works! “You have joined the HFUW Going to College Project…” scheduled automatic messages “You have joined the HFUW Going to College Project…”

  10. Paradigm Shifts Time to THINK What are my core impact areas? What do you want short code texting to do for your organization? What populations is my organization NOT reaching? What challenges is my organization facing right now?

  11. United Way 2-1-1Education, Income and Health EITC / Bank On Going To College Developmental Milestones

  12. Going to College • Complex, task heavy process • General and school specific messaging • Pilot - YMCA Achievers • 50 students

  13. Going to College - Outcomes 46 Individuals opted in to tracks for 23 different schools “Without the text I received I would have missed the deadline to register for the SAT”

  14. EITC / Bank On mymoney • Provided information and referrals through messaging and hyperlinks • Lighten the 2-1-1 load • 95 Unique users

  15. Developmental Milestones • Partners • Content development • Target audience / outreach plan

  16. Canvas Health Canvas Health, a Community Mental Health Center in Minnesota that provides 24/7 crisis call and suicide prevention services statewide. Canvas Health uses Enterprise Short Code Texting to engage with youth with expressed needs.

  17. Enterprise texting platform permits data capture easily Markers can be pre-set for easy collection during two-way text communications • Txt4Life

  18. Data Markers The Texting platform allows for the creation of as many data markers as you may wish

  19. Outcomes • 18 to 25 out of 3,000 calls a month from adolescents on our NSPL line went to 400 texts a month for just 7 Counties. • Reaching youth in isolated areas that have never sought help previously. 50% of texters • It has been so successful that the Minnesota legislature wanted to make this available to all Minnesotans. Allocated annual funding. • 2013 Txt4Life reached over 3800 individuals in crisis through our 61222 short code. • Completing research to submit to NREPP of SAMHSA.

  20. Similarities with I&R Resources and information are routinely sent to our visitors using the automatic features of the texting platform

  21. Challenges Work on strategic deployment and broader regional dissemination – we now have to go Statewide. Convincing some local law enforcement that these crises are real. Our intimate outreach methods have recognized consequences as well as successes with service delivery - State staff still believe face to face is the only way to deliver crisis services. Online dissemination of services results in differing expectations than those whom have been directly engaged.

  22. Dedicated short code texting and scaling opportunities

  23. Laura Weber, Crisis Connection Site Manager says,”…we have tried for many years to help youth by phone but it wasn’t until texting became available did we start to see this incredible need they have for help. There is rarely a day now when we are not responding to several youth texters” • Enterprise Short Code texting has changed our service delivery The fastest growing cohort of texters are people ages 21-30 of low to moderate income. Pew 2013

  24. IMPACT 2-1-1Implemented in September 2013

  25. Awareness

  26. IMPACT 2-1-1 • Comments from Bob Waite, Director of Impact 2-1-1 “We do want to move forward more aggressively with promoting the text service to our communities. We have gotten good feedback from customers who are using it.” “We are the largest provider of substance abuse assessment in the state. There are a lot of possiblilities we can employ related to that work.”

  27. Benefits of text messaging: Feedback from IMPACT 2-1-1 Staff This might feel more ‘safe’ to customers with difficult or delicate issues. More options = More customers = We connect more people with the help they need. We’re not tying up the phone lines, we can assist more than one client at a time, and the clients are getting their needs met in an efficient manner.

  28. Benefits of text messaging: Feedback from IMPACT 2-1-1 Staff Customers can communicate while they are in public. Preserves their dignity. Don’t have to “hide” to have a personal “conversation.”

  29. Feedback from IMPACT 2-1-1 Clients A caller was extremely relieved that we were able to text the shelter numbers to him because he was walking and had nothing to write with and no one around him to ask.

  30. Contracting for Enterprise Short Code Texting • Three month process • Sole Source • Texting platform uniqueness

  31. Enterprise Short Code Texting ( Resource Delivery by Text ) • User Friendly / text formatting feature • Searchable permanent record for reports • Applications for callers (relieves the burden)

  32. Text AIRS to 898-211

  33. Contact Us Mark Kuppe, Psy. D. LP mkuppe@canvashealth.org 651-251-5040 Caree Jewell, LMHC Caree.jewell@hfuw.org 407-849-2358 Judd Reynolds reynoldj@dhw.idaho.gov 208-287-1020 Karen Hoffmann, khoffmann@impactinc.org 414-256-4808

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