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A Taste of Eden

A Taste of Eden. Fred Behnke , Daniel Wendt, Peter Warren, Adam Parmer. Business Overview. Origin of the Vision Observing the nature of the food industry Observing the nature of the fast food industry Seeing the growing demand for healthy alternatives

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A Taste of Eden

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  1. A Taste of Eden Fred Behnke, Daniel Wendt, Peter Warren, Adam Parmer

  2. Business Overview • Origin of the Vision • Observing the nature of the food industry • Observing the nature of the fast food industry • Seeing the growing demand for healthy alternatives • Desiring to see in action a business model rooted by Christian values • Seeing the huge opportunity

  3. Beginnings • Didn’t want to compromise eating fast food with unhealthy • Not many organic restaurants compared to the popularity of organic food • Saw an emerging market for a restaurant whose food was: • Healthy • Organic • Prepared Quickly • Tasty

  4. Market Overview • Three Segments • Health-Oriented • Alternative Lifestyle • Those educated about organic agriculture

  5. Competitors • Fast Food Restaurants • Fast Casual Restaurants

  6. Known Risks • Higher Prices • Market Penetration • Availability of Organic Ingredients

  7. What Makes You Guys Different? • The Structure: • Utilizing local farmers • Hybrid between fast casual and fast food restaurant • Community centered • The Product: • Prepared fast • Organic • Healthy (seriously, it’s healthy) • Tasty • The Mission: • To create a legitimate sustainable business model that is relevant and viable • To grant alternative meal options that are genuinely good for the customer • To educate the consumer

  8. Business Plan Project Selection Guidelines • The business must honor the Lord;– Genesis 2:16 “The Lord God took the man and put him in the Garden of • Eden to work it and take care of it.” • An interdisciplinary team with passion must be formed to develop the plan; • Each team must include someone with a vision for the business (or have high access to someone with vision); • Each team must include someone with an accounting/finance background AND someone with a marketing background;

  9. Continued • Each team must include someone with an accounting/finance background AND someone with a marketing background; • The business must have a reasonable chance of being funded; • – Emerging market for healthy fast food• I.e. McDonald’s former CEO Lyfe Kitchen • The team must have access to subject matter and market expertise related to the business; • –  Adam- Grantham Garden • –  Freddie- El Salvador Sustainability Service Learning TripThe proposed business plan must be a good candidate for applying the • business development principles discussed in class; 27 The business plan must be completed in three months with 3 to 4 students

  10. Team Members • Adam Parmer – gaparmer@gmail.com • Finance • Daniel Wendt – dw1129@messiah.edu • Co-Visionary • Peter Warren – pw1175@messiah.edu • Co-Visionary • Fred Behnke – fb1159@messiah.edu • Marketing

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