1 / 10

The Boston Matrix!

The Boston Matrix!. Learning Objectives By the end of the lesson I will understand the Boston Matrix and why it is used in Business. Aims of the Lesson. Success Criteria Understand Market Share & Market Growth Recognise and draw the Boston Matrix. What is the Boston Matrix?.

kerry
Download Presentation

The Boston Matrix!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Boston Matrix!

  2. Learning Objectives • By the end of the lesson I will understand the Boston Matrix and why it is used in Business Aims of the Lesson • Success Criteria • Understand Market Share & Market Growth • Recognise and draw the Boston Matrix

  3. What is the Boston Matrix? A method of studying products based on Market Share and Market Growth.

  4. Market Share The percentage of the market held by a company or product.

  5. Market Growth 2010 = £6.9 billion 2012 = £41.4 billion The increase in value of the whole market.

  6. Market Share Low High High The Boston Matrix Market Growth Low

  7. Market Share = High Star Product Market Growth = High Profit = High A Product that is very popular with lots of competition. It will produce high levels of profit.

  8. Cash Cow Product Market Share = High Market Growth = Low Profit = High This is a product that has been around for many years and is well known.

  9. Problem Child Product Market Share = Low Market Growth = High Profit = Potentially High This may be a new product to the market and could become a Star product.

  10. Dog Product Market Share = Low Market Growth = Low Profit = Low or Zero This product does not make much profit and may be unpopular. But may still be worth selling.

More Related