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Mindaugas Bal č i ū nas Lithuanian Basketball Federation

Planning, investment and su stainable legacy of major sporting events – EuroBasket 2011 case study. Mindaugas Bal č i ū nas Lithuanian Basketball Federation. Responsibility for national sport and country. POPULARITY of sports in Lithuania (2011).

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Mindaugas Bal č i ū nas Lithuanian Basketball Federation

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  1. Planning, investment and sustainable legacy of major sporting events – EuroBasket 2011 case study Mindaugas Balčiūnas Lithuanian Basketball Federation

  2. Responsibility for national sport and country POPULARITY of sports in Lithuania (2011)

  3. Challenge – the biggest sporting event ever hosted in lithuania • Organizational structure and human resources. • Infrastructure and investments. • Event budgeting and sponsorship. • Promotion and communication. • Event realization.

  4. The goal – to make the biggest and the besteurobasket in history • More 8 teams to participate: format 24 teams; • More 7 days of the event: in total 21 days of duration; • More 36 games to play: overall 91 games; • All games televised to more than 160 territories worldwide; • More than 200 millions TV viewers; • More than 350 000 fans in arenas;

  5. EuroBasket 2011: investments and incomes

  6. Big financial challenge for country facing global economical crisis • Investments to infrastructure

  7. Organizational budget incomes

  8. Total impact of an injection into the economy

  9. Direct economical impact of EuroBasket 2011

  10. Indirect and Induced economical impact of EuroBasket 2011

  11. EuroBasket Legacy • Economic; • Social; • Promotional; • Feel-good factor and life-satisfaction;

  12. Long term investment – modern, multifunction convention center's Panevezys arena Siauliai arena Klaipedos arena Kaunas arena Alytus arena

  13. Economic impact: Number of events in arenas

  14. Economic impact: Employment created by arenas

  15. Arenas contribution to the economy: events and employment

  16. Yearly financial impact

  17. Social impact:Less crimes during EuroBasket 2011

  18. Social impact: Basketball and sport becomes more popular 10 – 30 % MORE MORE KIDS ATTENDING BASKETBALL AFTER EUROBASKET 2011

  19. Social impact: Volunteering culture expansion MORE THAN 1800 VOLUNTEERS SERVED THE EVENT.

  20. Promotional legacy:Country communication during EuroBasket 2011

  21. ‚feelgood‘ factor and life-satisfaction TWO GUINNESS WORLD RECORDS ACHIEVED BEFORE EUROBASKET 2011 Dribbling around Lithuania record 60 000 balls bouncing record

  22. EuroBasket legacy continuing to grow

  23. How much we are spending for sport?

  24. How much we are spending for basketball? MORE THAN 100 000 FANS REGULARLY INVOLVED IN BASKETBALL

  25. Money circulation related to basketball

  26. Yearly economic value of basketball in Lithuania % % Multiplier – 1,4 ~1 Billion LTL

  27. We celebrate basketball

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