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Positioning SLA for the Future: Alignment Initiative Overview and Update

. Principles of Alignment. .

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Positioning SLA for the Future: Alignment Initiative Overview and Update

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    1. Positioning SLA for the Future: Alignment Initiative Overview and Update

    2. Principles of Alignment

    3. Principles of Alignment

    4. Principles of Alignment Visual identity & materials integrating key messages

    5. Principles of Alignment Alignment is a discipline for thinking, communicating and behaving as one enterprise connected by a unified mission Focus and cohesion to drive organizational outcomes Who you are, what you stand for, what you deliver Clarity, Credibility, Consistency Alignment from the inside-out: mission, vision, values The essential truth of the organization and profession The fundamental idea – core purpose, ethos and values; essential truth of being A promise of value that builds a relationship with stakeholders, securing preference, loyalty and trust A position that is relevant, differentiated and credible

    6. The Process

    7. Define: Audit Existing Resources Fleishman Hillard has compiled feedback from key influencers and existing research and supplemental resources including:

    8. Define: Strategic Issues

    9. Define: Primary Research

    10. Define: Primary Research

    11. Define: Primary Research

    12. Define: Primary Research

    13. Define: Language Exploration

    14. Define: Language Exploration

    15. Define: Language Exploration

    16. Translate: Message Testing

    17. Translate: Message Testing

    18. Translate: Message Testing

    19. Define: Message Testing

    20. Positioning SLA for the Future: Alignment Initiative Overview and Update

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